Official: Four Brands Compete to Make Uruguay Kits
Aug 10, 2024, by Chris
- Bidding Brands: Adidas, Puma, Nike, and Kelme are competing to become the Uruguayan national team's kit provider.
- Contract Dynamics: The AUF ended a contract with Puma in 2023, leading to direct negotiations with brands, moving away from a previous broker.
- Upcoming Decision: The AUF will soon announce which brand will supply kits for the 2026 World Cup cycle.
The Uruguayan Football Association (AUF) announced on Friday, August 9th, that four major sportswear brands have submitted proposals to outfit the Uruguayan National Team for the upcoming cycle, which includes the 2026 World Cup in the United States, Canada, and Mexico.
Adidas, Puma, Nike & Kelme Remains to Make Uruguay Kits for 2026 World Cup
As announced by the AUF on social media, Adidas, Puma, Nike, and Kelme are in the running to become the team's new technical partners in the coming years.
The contract with Puma ended in December 2023. The previous deal, brokered by Tenfield, included a clause allowing the company to match any proposals within six months of the partnership's end. The AUF's strategy of not immediately renewing with any brand has allowed them to negotiate directly with suppliers, potentially securing a more favorable deal.
Before the Nike partnership, the Celeste wore uniforms made by the AUF itself. During the pre-Olympic tournament, they used kits that honored the 1924 Paris Olympic gold medal. Later, in two friendlies, they wore jerseys supporting Women's Month, with backing from UNICEF.
In the coming weeks, the AUF is expected to officially announce which brand will outfit the Uruguayan National Team for the World Cup qualifiers and the 2026 World Cup.
Which brand do you think should outfit the Uruguayan National Team? Share your opinion below.
Almere City 26-27 Cup Kit Released
Dutch club Almere City have officially unveiled their new 2026-27 Cup kit. Made by Craft, the special “HANASAKA!” shirt celebrates the club’s connection with Japan through owner Yanmar and the Yanmar Hanasaka International Youth Cup, an U19 tournament organised by Almere City at the Yanmar Stadion.
The Craft Almere City 2026-27 Cup shirt features a black base with subtle tonal cherry blossom branch motifs across the front. Mint green and pastel pink details add contrast, with a mint crew-neck collar and sponsor branding joined by a pink monochrome club crest, Craft logo and sleeve trims.
What do you think of the new Almere City 2026-27 Cup kit? Let us know your thoughts in the comments below.
Sutton United 26-27 Third Kit Released
English club Sutton United and kit manufacturer VX3 have officially unveiled the club's new third kit for the 2026-27 campaign. Themed around the slogan "Where Passion Blooms," the release pays homage to the local area's historic lavender fields and was presented alongside players from the Sutton United Women's squad.
The VX3 Sutton United 26-27 third shirt is predominantly light lavender purple, paired with contrasting dark purple raglan sleeves and a matching polo collar. A monochrome purple club badge sits on the left chest, complemented by dark purple sponsor logos and an embroidered sprig of lavender on the upper back just below the neckline.
The new third kit completes Sutton United's kit set for the 2026-27 season alongside their previously released home and away strips.
Plymouth Argyle 26-27 Third Kit Released
Puma and Plymouth Argyle have officially launched the club's new third kit for the 26-27 season. Designed to make a bold visual impact on the pitch, the new strip brings back a vibrant tangerine look for the Pilgrims.
The Puma Plymouth Argyle 2026-27 third jersey combines a vivid orange base with contrasting black trim across the collar, shoulders, and cuffs. The front proudly features a monochrome black version of Argyle's iconic Mayflower crest, accompanied by black Puma cat branding and sponsor detailing from Lighthouse Charity.
The new third kit is available immediately via Argyle's official online store and in-person retail locations.
Catania FC 26-27 Away Kit Released
Italian club Catania FC and technical sponsor Erreà have officially launched their new away kit for the 2026-27 season. Arriving as part of the brand's "COLORI DEI TERRITORI" collection, the release completes the club's full wardrobe for the new campaign following the earlier debuts of their volcanic-themed third and traditional rossazzurri home strips.
The Erreà Catania 2026-27 away shirt is predominantly white, accented with dark grey detailing along the thick V-neck collar, sleeve cuffs, and shoulder trims. Across the front and sleeves, the jersey incorporates a subtle tonal graphic pattern inspired by local Catanese heritage and the city's iconic elephant symbol.
The new Catania FC 26-27 away uniform is completed with matching shorts and socks and is available now through the club's official retail channels.
FC Penafiel 26-27 Away Kit Released
Portuguese Liga Portugal 2 side FC Penafiel have officially launched their new away kit for the 2026-27 season. Produced by Nike, the secondary strip arrives two weeks after the release of the club's traditional red-and-black home jersey.
The Nike FC Penafiel 2026-27 away shirt is predominantly white, highlighted by a classic horizontal chest band in red that is bordered by thin black stripes. A black polo-style collar with a front insert adds a refined touch to the design. The Nike Swoosh and FC Penafiel crest are placed inside the red chest hoop, while the ABANCA sponsor logo appears in black across the midriff.
White shorts with black detailing and white socks round off the clean look of the new FC Penafiel 26-27 away uniform, which is already available to purchase through the club's official channels.
