Official: Four Brands Compete to Make Uruguay Kits
Aug 10, 2024, by Chris
- Bidding Brands: Adidas, Puma, Nike, and Kelme are competing to become the Uruguayan national team's kit provider.
- Contract Dynamics: The AUF ended a contract with Puma in 2023, leading to direct negotiations with brands, moving away from a previous broker.
- Upcoming Decision: The AUF will soon announce which brand will supply kits for the 2026 World Cup cycle.
The Uruguayan Football Association (AUF) announced on Friday, August 9th, that four major sportswear brands have submitted proposals to outfit the Uruguayan National Team for the upcoming cycle, which includes the 2026 World Cup in the United States, Canada, and Mexico.
Adidas, Puma, Nike & Kelme Remains to Make Uruguay Kits for 2026 World Cup
As announced by the AUF on social media, Adidas, Puma, Nike, and Kelme are in the running to become the team's new technical partners in the coming years.
The contract with Puma ended in December 2023. The previous deal, brokered by Tenfield, included a clause allowing the company to match any proposals within six months of the partnership's end. The AUF's strategy of not immediately renewing with any brand has allowed them to negotiate directly with suppliers, potentially securing a more favorable deal.
Before the Nike partnership, the Celeste wore uniforms made by the AUF itself. During the pre-Olympic tournament, they used kits that honored the 1924 Paris Olympic gold medal. Later, in two friendlies, they wore jerseys supporting Women's Month, with backing from UNICEF.
In the coming weeks, the AUF is expected to officially announce which brand will outfit the Uruguayan National Team for the World Cup qualifiers and the 2026 World Cup.
Which brand do you think should outfit the Uruguayan National Team? Share your opinion below.
First World Cup Match to Feature All Commemorative Patches
The 2026 FIFA World Cup semi-final became the first match in tournament history to feature every individual FIFA World Cup champions patch currently in use on the pitch.
The game brought together all four FIFA individual honours represented by official champions patches:
- FIFA World Cup Legacy: Lionel Messi
- 2022 FIFA World Cup Golden Ball: Lionel Messi
- 2018 FIFA World Cup Golden Boot: Harry Kane
- 2022 FIFA World Cup Golden Glove: Emiliano Martínez
A unique milestone that added another memorable detail to one of the biggest matches of the 2026 FIFA World Cup.
Big thanks to @jerseystory_vn for spotting this detail.
Adidas Will Be Happiest in the World Cup Final
The 2026 FIFA World Cup final between Spain and Argentina will feature a total of 23 Adidas athletes, ensuring Three Stripes has a major presence on football's biggest stage, regardless of who lifts the trophy.
- Spain (12): Lamine Yamal, Aymeric Laporte, Pedri, Fabián Ruiz, Dani Olmo, Borja Iglesias, Pau Cubarsí, Eric García, Víctor Muñoz, Alejandro Grimaldo, Martín Zubimendi and Mikel Merino.
- Argentina (11): Lionel Messi, Emiliano Martínez, Cristian Romero, Alexis Mac Allister, Rodrigo De Paul, Julián Álvarez, Thiago Almada, Exequiel Palacios, Lisandro Martínez, Nico Paz and Giovani Lo Celso.
Big thanks to @jerseystory_vn for helping compile the player list.
No More Kappa: Reebok Real Valladolid 26-27 Home Kit Released
Real Valladolid have officially unveiled their 26-27 home kit, marking the debut of their new partnership with Reebok. The brand was recently announced as the club's new technical sponsor, signing a contract that runs until 2029.
The Reebok Real Valladolid 26-27 home shirt introduces a fresh look with a lighter shade of purple compared to recent seasons. A standout feature of the design is a subtle background graphic that incorporates a map of the Valladolid province within the traditional stripes. The back of the shirt also maintains the white and purple striped pattern.
Reebok's logo is featured in red on the right chest, sitting opposite the fully embroidered club crest on the left. The kit is finished with specific detailing on the collar, rounding off a bespoke design for the club's first season back with Reebok.
Moreirense 26-27 Home Kit Revealed
The new Moreirense home shirt for the 26-27 season has been revealed. Made by CDT, the new kit will be worn in the upcoming Portuguese Primeira Liga campaign.
The CDT Moreirense 26-27 home jersey introduces a modern update to the club's traditional visual identity. It features the classic colors of the Portuguese side, prominently displaying the main sponsor on the front, alongside the CDT maker's mark and the official club crest on the chest.
The new CDT Moreirense 26-27 home kit is expected to be available to purchase through the club's official retail channels ahead of the new season.
FC St. Gallen 26-27 Home & Away Kits Released
The new FC St. Gallen 26-27 home and away kits have been officially released. Made by Puma, the new jerseys will be worn by the Swiss club in the upcoming Swiss Super League campaign.
The launch of the home and away options completes the club's set for the new season, following the earlier release of the 26-27 third kit in May. The fresh Puma designs are now available, offering fans the complete lineup ahead of the season's start.
No More Puma: Nike Chivas 26-27 Home Kit Leaked - Launch Pictures
Footy Headlines can now leak the launch pictures of the new Nike Chivas 26-27 home kit. It will be released soon.
The Nike Chivas 2026-2027 home kit features the club's traditional red and white vertical stripes, complemented by a navy button-up collar and navy side panels, maintaining a classic aesthetic.
No More Joma: Reebok Hibernian 26-27 Away Kit Released
The Hibernian 26-27 away kit has been officially released today, confirming the earlier leaks from June. Made by Reebok, who have taken over from previous supplier Joma, the new away shirt will be worn during the upcoming Scottish Premiership campaign.
The Reebok Hibernian 26-27 away jersey introduces a fresh and clean design featuring the club's traditional away colors, complete with the prominent new Reebok branding. The overall look is complemented by matching shorts and socks, aligning perfectly with the club's official "Travelling in style" launch campaign.
The new Reebok Hibernian 26-27 away kit is now available to purchase through the club's official retail channels.
No More Joma: Adidas UE Cornellà 26-27 Home Kit Released
Spanish lower-league side UE Cornellà have unveiled their new 26-27 home kit, marking the beginning of a fresh chapter for the club. Following Lionel Messi's acquisition of the team earlier in the year, the club has switched its technical sponsor from Joma to Adidas. The German sportswear brand will now supply kits for the club's entire sporting structure, including the first team competing in the Tercera Federación.
The Adidas UE Cornellà 26-27 home shirt stays true to the club's historical identity. It features a predominantly green base, complemented by white details on the collar, sleeves, and the classic Adidas three stripes on the shoulders. The straightforward template design provides a clean look that honors the club's traditional colors.
Launched under the slogan 'One city. One club. One jersey. Our skin.' across multiple languages, the release emphasizes the strong connection between the team and its local community. The new Adidas UE Cornellà 26-27 home kit is available to purchase through the club's official retail channels.
FSV Frankfurt 26-27 Away Kit Released
The new FSV Frankfurt away kit was released today. It is made by Erima and will be worn in the 26-27 Regionalliga Südwest.
The Erima FSV Frankfurt 26-27 away shirt provides a fresh look for the club's away matches in the German fourth division. It features the standard manufacturer and sponsor branding alongside the official FSV Frankfurt 1899 crest on the chest.
The new Erima FSV Frankfurt 26-27 away uniform is expected to be available to purchase through the club's official retail channels.