Official: Four Brands Compete to Make Uruguay Kits
Aug 10, 2024, by Chris
- Bidding Brands: Adidas, Puma, Nike, and Kelme are competing to become the Uruguayan national team's kit provider.
- Contract Dynamics: The AUF ended a contract with Puma in 2023, leading to direct negotiations with brands, moving away from a previous broker.
- Upcoming Decision: The AUF will soon announce which brand will supply kits for the 2026 World Cup cycle.
The Uruguayan Football Association (AUF) announced on Friday, August 9th, that four major sportswear brands have submitted proposals to outfit the Uruguayan National Team for the upcoming cycle, which includes the 2026 World Cup in the United States, Canada, and Mexico.
Adidas, Puma, Nike & Kelme Remains to Make Uruguay Kits for 2026 World Cup
As announced by the AUF on social media, Adidas, Puma, Nike, and Kelme are in the running to become the team's new technical partners in the coming years.
The contract with Puma ended in December 2023. The previous deal, brokered by Tenfield, included a clause allowing the company to match any proposals within six months of the partnership's end. The AUF's strategy of not immediately renewing with any brand has allowed them to negotiate directly with suppliers, potentially securing a more favorable deal.
Before the Nike partnership, the Celeste wore uniforms made by the AUF itself. During the pre-Olympic tournament, they used kits that honored the 1924 Paris Olympic gold medal. Later, in two friendlies, they wore jerseys supporting Women's Month, with backing from UNICEF.
In the coming weeks, the AUF is expected to officially announce which brand will outfit the Uruguayan National Team for the World Cup qualifiers and the 2026 World Cup.
Which brand do you think should outfit the Uruguayan National Team? Share your opinion below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
