Official: Four Brands Compete to Make Uruguay Kits
Aug 10, 2024, by Chris
- Bidding Brands: Adidas, Puma, Nike, and Kelme are competing to become the Uruguayan national team's kit provider.
- Contract Dynamics: The AUF ended a contract with Puma in 2023, leading to direct negotiations with brands, moving away from a previous broker.
- Upcoming Decision: The AUF will soon announce which brand will supply kits for the 2026 World Cup cycle.
The Uruguayan Football Association (AUF) announced on Friday, August 9th, that four major sportswear brands have submitted proposals to outfit the Uruguayan National Team for the upcoming cycle, which includes the 2026 World Cup in the United States, Canada, and Mexico.
Adidas, Puma, Nike & Kelme Remains to Make Uruguay Kits for 2026 World Cup
As announced by the AUF on social media, Adidas, Puma, Nike, and Kelme are in the running to become the team's new technical partners in the coming years.
The contract with Puma ended in December 2023. The previous deal, brokered by Tenfield, included a clause allowing the company to match any proposals within six months of the partnership's end. The AUF's strategy of not immediately renewing with any brand has allowed them to negotiate directly with suppliers, potentially securing a more favorable deal.
Before the Nike partnership, the Celeste wore uniforms made by the AUF itself. During the pre-Olympic tournament, they used kits that honored the 1924 Paris Olympic gold medal. Later, in two friendlies, they wore jerseys supporting Women's Month, with backing from UNICEF.
In the coming weeks, the AUF is expected to officially announce which brand will outfit the Uruguayan National Team for the World Cup qualifiers and the 2026 World Cup.
Which brand do you think should outfit the Uruguayan National Team? Share your opinion below.
Adidas Champions League 26-27 Takedown Ball Leaked
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The striking mint green colorway was specifically chosen to perfectly match the accents of the France away kit.
This recent choice highlights Olise's distinct habit of meticulously coordinating his football boots with his team's kits. Operating without a boot sponsorship deal, the winger has the freedom to select his footwear based entirely on aesthetics rather than contractual obligations. He frequently sources old or custom pairs of his favorite Nike Hypervenom Phantom III boots, ensuring perfect color coordination with his club and country uniforms.
His dedication to this matching aesthetic has become a signature part of his on-pitch style. By prioritizing visual harmony between his boots and kits, Olise stands out in an era where most top-level players are tied to strict brand sponsorships and colorway mandates.
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Serving as the fourth official for the game, Garay wore the iconic black and white cleats, but with several personalized details that set them apart from the standard retail version.
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The Stanno RKC Waalwijk 2026-27 home jersey was launched under the campaign slogan Gedragen door de toekomst, which translates to Worn by the future. It boasts a striking design in yellow with blue brushstroke stripes.
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There will also be a fitting t-shirt plus a tracksuit.
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Having served as an official partner during the previous campaign, the brand will now see its logo prominently displayed on the chest of the first team's warm-up and training kits.
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