Red Bull Heavily Enters English Football
Sep 30, 2024, by Chris
- Red Bull's Entry: Red Bull has established six commercial partnerships with English football clubs.
- Leeds United Partnership: Red Bull is a minority shareholder and main kit sponsor for Leeds United.
- Energy Drink Deals: Red Bull is the official energy drink partner for five Premier League clubs: West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton.
Red Bull has made a significant move into English football, securing six commercial partnerships with clubs for the 2024-25 season and beyond.
Leeds United: Key Deal - Minority Shareholder & Main Kit Sponsor
The most notable agreement is with Leeds United, where Red Bull has become a minority shareholder of the club and the main kit sponsor, marking a pivotal step in its involvement with the club.
Energy Drink Partner for Five EPL Clubs - West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton
Additionally, Red Bull has signed deals with five other Premier League clubs—West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton. These partnerships establish Red Bull as the official energy drink partner for these teams. Fans can expect to see Red Bull billboards and LEDs around the stadiums, and the energy drink will be available at stadium kiosks.
What’s Next?
It will be interesting to see if Red Bull continues to expand its presence in English football for the 2025-26 season, potentially targeting some of the EPL's top clubs for sponsorship deals.
Red Bull probably won't change the name of any team in England, unlike done in other countries in the past
Footy Headlines does not expect Red Bull to change the name of any team to Red Bull or to start a new team called Red Bull, as done by the energy drink brand in Germany, Brazil, Brazil, and the USA. Changing a team name would be hated by most English fans and, therefore, would be negative for the brand as a whole.
How do you feel about Red Bull’s increasing presence in English football? Share your thoughts in the comments below!
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.
PSIS Semarang 26-27 Home Kit Released
Indonesian club PSIS Semarang and returning technical sponsor Riors have officially launched their new home kit for the 26-27 season. The release marks the resumption of the partnership between the brand and the Semarang-based club, following Riors' previous spell outfitting the team from 2017 to 2024.
The PSIS Semarang 26-27 home jersey features the club's traditional blue as its base color, enriched by a striking, detailed mythical beast illustration across the front torso. Contrasting vibrant red details highlight the V-neck collar insert, the sleeve cuff trims, and the side hem vents. The monochromatic treatment extends to the chest, where both the Riors logo and the PSIS crest with its championship star are rendered in vivid red.
Navy blue panels across the shoulders and collar frame the design, while a bespoke emblem sits inside the back neck. The full kit is completed with matching patterned blue shorts and navy socks with red detailing.
Lech Poznań 26-27 Third Kit Released
Macron and Polish champions Lech Poznań have officially presented their new third shirt for the 2026-27 campaign. Dubbed "Trzeci Wymiar" (Third Dimension), the strip introduces a cosmic, futuristic aesthetic that offers a distinct contrast to the club's traditional home and away designs.
The Macron Lech Poznań 26-27 third jersey features a striking silver base crafted from a metallic-finish fabric. A custom embossed geometric pattern repeating the letters of "LECH" runs vertically across the front. Sleek black accents detail the crew neck, sleeve cuffs, and shoulder piping, while the Macron Hero logo, Superbet sponsor, and club crest all appear in monochrome black, topped by a gold championship star.
Created in collaboration with Lech Poznań's head of graphic design Marcin Rajczak, the clean, space-inspired design is finished with matching silver shorts and socks. The full kit is available now via the club's official online store and at Enea Stadion.
UEFA Signs First-Ever Referee Kit Sponsorship Deal With Strauss
UEFA have signed their first ever referee kit sponsorship today with Strauss - famous safety workwear, gear and equipments company from Germany.
Following this deal, the German company's logo will appear on the left sleeve of referee kits in UEFA competitions, as well as on VAR screens and assistants' operating room. The effect of the deal will start immediately on 26-27 Champions League matchday 1, and to be applied with Europa League and Conference League after that.
What do you think of UEFA's new sleeve sponsor, Strauss? Let us know in the comments below.
Emiliano Martinez Takes Chelsea's Number 1 Shirt
Emi Martinez has officially switched from No. 26 to No. 1 at Chelsea after just one match. The Argentine goalkeeper wore No. 26 in Chelsea's 4-3 win over Brighton.
With Robert Sanchez joining Como on loan, the No. 1 shirt became available, allowing Martínez to make the switch. Chelsea is now the third professional club where Martinez has worn No. 1, following Getafe and Aston Villa.
In a nice gesture to supporters who had already purchased his previous shirt, Martinez will sign all official “Martinez 26” jerseys bought through Chelsea's Megastore or official website. Fans can bring their shirt and proof of purchase to Stamford Bridge before October 4.
Japan U20 Debuts All-White Away Kit Variant
The all-white variation of Japan's away kit made its official debut during Japan U20's dominant 8-0 victory over Cambodia U20 in the U20 AFC Asian Cup qualifiers.
Previously, Japan premiered the original ensemble (black shorts and white socks) in a friendly match against Scotland, followed by an all-black shorts and socks variant during their 2026 FIFA World Cup Round of 32 clash with Brazil.
Leicester City 26-27 Away Retro Collection Released
Expanding on their retro-inspired aesthetic for the season, Leicester City and Adidas have officially dropped a new lifestyle apparel collection under the Adidas Originals banner. Following the popular launch of their Trefoil away shirt earlier this summer, the latest range focuses on timeless club heritage infused with classic Three Stripes street style.
The standout piece of the collection is a royal blue long-sleeve jersey adorned with an intricate all-over diagonal jacquard pattern. Much like the 26-27 away kit, the piece prominently features the iconic Adidas Trefoil alongside Leicester's nostalgic 'Running Fox' crest, which famously adorned the club's shirts until 1992. Matching royal blue three stripes run down the shoulders and sleeves to complete the vintage look.
Alongside the long-sleeve shirt, the collection includes an archival blue t-shirt with a bold white chest stripe, classic track jackets, hoodies, and matching track pants. The full Leicester City x Adidas Originals range is available now at the club's official online store and the Foxes Fanstore at King Power Stadium.
