Red Bull Heavily Enters English Football
Sep 30, 2024, by Chris
- Red Bull's Entry: Red Bull has established six commercial partnerships with English football clubs.
- Leeds United Partnership: Red Bull is a minority shareholder and main kit sponsor for Leeds United.
- Energy Drink Deals: Red Bull is the official energy drink partner for five Premier League clubs: West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton.
Red Bull has made a significant move into English football, securing six commercial partnerships with clubs for the 2024-25 season and beyond.
Leeds United: Key Deal - Minority Shareholder & Main Kit Sponsor
The most notable agreement is with Leeds United, where Red Bull has become a minority shareholder of the club and the main kit sponsor, marking a pivotal step in its involvement with the club.
Energy Drink Partner for Five EPL Clubs - West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton
Additionally, Red Bull has signed deals with five other Premier League clubs—West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton. These partnerships establish Red Bull as the official energy drink partner for these teams. Fans can expect to see Red Bull billboards and LEDs around the stadiums, and the energy drink will be available at stadium kiosks.
What’s Next?
It will be interesting to see if Red Bull continues to expand its presence in English football for the 2025-26 season, potentially targeting some of the EPL's top clubs for sponsorship deals.
Red Bull probably won't change the name of any team in England, unlike done in other countries in the past
Footy Headlines does not expect Red Bull to change the name of any team to Red Bull or to start a new team called Red Bull, as done by the energy drink brand in Germany, Brazil, Brazil, and the USA. Changing a team name would be hated by most English fans and, therefore, would be negative for the brand as a whole.
How do you feel about Red Bull’s increasing presence in English football? Share your thoughts in the comments below!
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
