Red Bull Heavily Enters English Football

Red Bull has made a significant move into English football, securing six commercial partnerships with clubs for the 2024-25 season and beyond.

Leeds United: Key Deal - Minority Shareholder & Main Kit Sponsor

The most notable agreement is with Leeds United, where Red Bull has become a minority shareholder of the club and the main kit sponsor, marking a pivotal step in its involvement with the club.

Energy Drink Partner for Five EPL Clubs - West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton

Additionally, Red Bull has signed deals with five other Premier League clubs—West Ham, Crystal Palace, Newcastle United, Nottingham Forest, and Everton. These partnerships establish Red Bull as the official energy drink partner for these teams. Fans can expect to see Red Bull billboards and LEDs around the stadiums, and the energy drink will be available at stadium kiosks.

What’s Next?

It will be interesting to see if Red Bull continues to expand its presence in English football for the 2025-26 season, potentially targeting some of the EPL's top clubs for sponsorship deals.

Footy Headlines does not expect Red Bull to change the name of any team to Red Bull or to start a new team called Red Bull, as done by the energy drink brand in Germany, Brazil, Brazil, and the USA. Changing a team name would be hated by most English fans and, therefore, would be negative for the brand as a whole.

How do you feel about Red Bull’s increasing presence in English football? Share your thoughts in the comments below!