Leicester City to Remove Main Kit Sponsor During Season?

Nov 22, 2024

by Chris

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Sponsor Bankruptcy: Leicester City's main sponsor, BC.Game, faces uncertainty due to bankruptcy declarations against linked companies, raising doubts about the stability of the partnership.
Financial Impact: The potential loss of the £30 million sponsorship deal would significantly impact Leicester City, which is already facing financial difficulties, having lost £215m over three years.
Kit Change: If the sponsor deal collapses, Leicester City may have to remove the logo from their shirts, potentially playing sponsorless or utilizing a temporary solution.

Leicester City is at serious risk of losing its main sponsor during the season.

Leicester City’s Main Sponsor BC.Game Faces Uncertainty Amid Bankruptcy Claims

Leicester City’s primary shirt sponsor, BC.Game, is under scrutiny after two companies linked to the gambling platform, Blockdance BV and Small House BV, were declared bankrupt by a court in Curacao. The companies were accused of failing to pay customers and meet regulatory requirements, raising concerns over the sponsor's stability just months into a high-profile partnership.

BC.Game has publicly stated that it is appealing the bankruptcy ruling, emphasizing that it is "not facing liquidity issues" and remains financially stable.

The two-year deal, which is just active for four months, is worth up to £30m for two seasons. The collapse of this sponsorship would significantly impact Leicester, particularly after losing £215m over three years.

If Leicester's sponsor is unable to continue, Leicester City will have to remove the company's logo. Options include a new shirt with no sponsor or a makeshift solution with a box over it.

Do you think Leicester will soon play sponsorless? Let us know in the comments below.