Adidas Top Teams Split Into Different Tiers?
Dec 25, 2024, by Phan Tich Giay
- Adidas Tier Restructuring: Adidas is reportedly restructuring its sponsored clubs into three tiers—Elite, Local Elite, and Big—starting in the 2025-26 season.
- Tier-Based Benefits: Each tier will have different levels of kit availability, marketing, and design, with Elite clubs having global access to authentic kits while lower tiers have more localized releases or only replicas.
- CEO's Influence: Adidas' new policy is believed to be influenced by CEO Bjørn Gulden, who previously implemented a similar strategy at Puma.
According to new information we have, Adidas is making a complete change to its team tiers for the new season.
Adidas Top Teams Split Into Different Tiers?
From the 25-26 season, the major Adidas clubs are likely to be split into three tiers:
- Elite clubs: Real Madrid, Manchester United, Arsenal, Bayern Munich, Juventus, Liverpool.
- Local elite clubs: Newcastle United, Aston Villa, AS Roma, Celtic, River Plate, Boca Juniors, Flamengo.
- Big clubs: Ajax, Benfica, Lyon, Leicester City, Leeds United, Internacional, Besiktas, ...
Accordingly, each tier will also have different benefits:
- Elite clubs: Authentic kits available in ALL adidas stores globally. Released in multiple lifestyle collections, marketed globally.
- Local elite clubs: New authentic kits with many collections, but only released in the team's countries, maybe more in other continents, markets with potential, not released globally.
- Big clubs: Bespoke design jerseys from Adidas HQ. No authentic kits, replica kits released worldwide.
If this is true, this new Adidas policy is likely a change and improvement by CEO Bjørn Gulden. He is the former CEO of Puma (2016-2022) and has been CEO of Adidas since 1 January 2023. This policy is quite similar to the policy of Puma for its top clubs when he was CEO of Puma.
Do you like the fact that Adidas is supplying authentic kits to more teams for the 25-26 season? Do you like Adidas' new tier system for its teams? Comment below.
Frosinone Calcio 26-27 Home, Away & Third Kits Released
Italian side Frosinone Calcio and technical partner Zeus have officially unveiled the club's new home, away, and third kits for the 26-27 season. The brand-new collection brings fresh custom looks for the Canarini across all three designs.
The Frosinone 26-27 home kit comes in the club's traditional yellow with bright blue accents around the crew neck collar, sleeve cuffs, and side inserts. The front and sleeves display a subtle tonal embossed graphic pattern woven into the fabric, while the upper back is adorned with a small blue crest featuring a classic gothic F lettermark.
Completing the lineup, the away shirt introduces an off-white heathered base with a classic polo collar accented by navy and yellow trim. The third shirt adopts a dark navy color scheme with striking yellow logos and yellow-and-blue neck detailing. All three kits feature long-standing main partner Banca Popolare Frusinate across the chest.
Abha FC 26-27 Home Kit Released
Saudi Arabian side Abha Club have presented their new home shirt for the 26-27 season, manufactured by Puma. Returning to the Roshn Saudi League, the club opts for a simple look on their latest kit.
The Puma Abha Club 26-27 home jersey features a plain white base accented by a horizontal chevron graphic across the chest. The chevron band incorporates traditional regional patterns in shades of blue and red, giving the shirt a distinctive local touch. A blue Puma logo appears on the right chest alongside the Abha Club emblem on the left.
The kit is completed with plain white sleeves and a clean round collar, preparing the team for their upcoming campaign in Saudi Arabia's top flight.
Gençlerbirliği 26-27 Kit Collection Released
Turkish club Gençlerbirliği SK has officially revealed its complete kit set for the 26-27 season, manufactured by Nike. The new collection is headlined by the classic red and black striped home jersey, maintaining the club's traditional look with vertical stripes and a red V-neck collar.
Alongside the primary shirt, the 26-27 range includes multiple alternative kit options. The selection features a minimalist white jersey trimmed with subtle grey accents, a solid red shirt, and a bold black jersey decorated with an energetic red geometric star pattern across the chest.
Built on Nike's standard teamwear templates, the full 26-27 kit lineup provides Gençlerbirliği with a versatile wardrobe for the upcoming campaign.
How the Three Newcastle Crest Options Compare
Jersey Story has created a very nice mock-up of how the three Newcastle United crest options compare.
Como 1907 Officially Reveal 26-27 Away Kit
Como 1907 has officially unveiled its new 26-27 away kit, produced by Adidas. The official announcement follows an early leak when midfielder Lucas Da Cunha was spotted wearing the shirt while signing autographs during the club's pre-season trip in the United Kingdom.
The Adidas Como 26-27 away jersey features a white base paired with dark blue details across the collar, sleeve cuffs, and classic three stripes on the shoulders. Giving the shirt a retro feel, it features the iconic Adidas Trefoil logo on the right chest opposite the club's crest, with Revolut taking position as the main front sponsor.
Set to make its debut in a pre-season fixture against Arsenal, the new away kit is already on sale at official physical retail locations and will be released on the club's online store soon.
