Adidas Top Teams Split Into Different Tiers?
Dec 25, 2024, by Phan Tich Giay
- Adidas Tier Restructuring: Adidas is reportedly restructuring its sponsored clubs into three tiers—Elite, Local Elite, and Big—starting in the 2025-26 season.
- Tier-Based Benefits: Each tier will have different levels of kit availability, marketing, and design, with Elite clubs having global access to authentic kits while lower tiers have more localized releases or only replicas.
- CEO's Influence: Adidas' new policy is believed to be influenced by CEO Bjørn Gulden, who previously implemented a similar strategy at Puma.
According to new information we have, Adidas is making a complete change to its team tiers for the new season.
Adidas Top Teams Split Into Different Tiers?
From the 25-26 season, the major Adidas clubs are likely to be split into three tiers:
- Elite clubs: Real Madrid, Manchester United, Arsenal, Bayern Munich, Juventus, Liverpool.
- Local elite clubs: Newcastle United, Aston Villa, AS Roma, Celtic, River Plate, Boca Juniors, Flamengo.
- Big clubs: Ajax, Benfica, Lyon, Leicester City, Leeds United, Internacional, Besiktas, ...
Accordingly, each tier will also have different benefits:
- Elite clubs: Authentic kits available in ALL adidas stores globally. Released in multiple lifestyle collections, marketed globally.
- Local elite clubs: New authentic kits with many collections, but only released in the team's countries, maybe more in other continents, markets with potential, not released globally.
- Big clubs: Bespoke design jerseys from Adidas HQ. No authentic kits, replica kits released worldwide.
If this is true, this new Adidas policy is likely a change and improvement by CEO Bjørn Gulden. He is the former CEO of Puma (2016-2022) and has been CEO of Adidas since 1 January 2023. This policy is quite similar to the policy of Puma for its top clubs when he was CEO of Puma.
Do you like the fact that Adidas is supplying authentic kits to more teams for the 25-26 season? Do you like Adidas' new tier system for its teams? Comment below.
Chattanooga Red Wolves Reveal Vibrant Hispanic Heritage Pre-Match Shirt
USL League One club Chattanooga Red Wolves SC have unveiled a striking special-edition warm-up top in celebration of Hispanic Heritage Month. Worn ahead of the club's annual Hispanic Heritage Night celebrations, the design pays homage to the rich cultural contributions and traditions of the Hispanic and Latino communities within the local area and across the sport.
Set against an off-white base, the standout feature of the shirt is a massive howling wolf graphic across the front. The silhouette of the club's emblem is brought to life through intricate Mesoamerican and folk art motifs, filled with vibrant shades of teal, red, yellow, orange, and violet. Matching cultural diamond patterns run down the red side panels, while the sleeve cuffs are detailed with horizontal sequences representing various Latin American flags.
The reverse side continues the celebratory theme with a sun wheel and mythological fauna gracing the upper back. Centered below is the club's rallying cry, "DALE LOBOS," printed in a bold red textured font and framed by geometric borders.
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Italian club US Cremonese and technical sponsor Acerbis have officially unveiled their new third kit for the 2026-27 campaign. Designed by Cremona native Carlo Enrico Bonvicini, the jersey is built around a deep navy base enhanced by an alternating pattern of glossy and matte tonal pinstripes for subtle depth.
Elegant golden trim outlines the classic polo collar and sleeve cuffs, complemented by monochrome gold sponsor branding and a reimagined two-tone club crest that references 1980s and 1990s iconography alongside the historical Giovanni Baldesio legend.
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The Aberdeen 26-27 third jersey features a light pink base that recalls the castle's distinctive pink-harled walls. It is enriched by an all-over geometric pattern woven directly into the fabric using Macron's Eco 3D Knit jacquard structure. Anthracite grey covers the raglan sleeves, side panels, cuffs, and ribbed V-neck collar, highlighted with refined silver piping, while the club crest and Macron Hero are both presented in monochrome anthracite on the chest.
Bespoke details include a stylized graphic of Craigievar Castle printed inside the back of the neck, as well as the city's historic "Bon Accord" motto running along the inner silicone hem tape. Pink shorts with anthracite inserts and pink socks finish off the full uniform, which is manufactured entirely from 100% recycled polyester.