Exclusive - No More Le Coq Sportif: ESTAC Troyes to Sign Puma Kit Deal
- Kit Change: ESTAC Troyes will switch from Le Coq Sportif to Puma as their technical sponsor starting in the 2025-26 season.
- City Group Alignment: The move to Puma aligns ESTAC Troyes with other clubs in the City Football Group that are sponsored by Puma.
- Le Coq Sportif Bankruptcy: The partnership change is happening as Le Coq Sportif faces bankruptcy.
ESTAC Troyes will switch to Puma as its technical sponsor beginning with the 2025-26 season, Footy Headlines can exclusively reveal. The French club will end its partnership with Le Coq Sportif, who recently filed for bankruptcy.
ESTAC Troyes Joins Puma's City Group Portfolio
The switch to Puma aligns Troyes with several other City Football Group clubs that wear Puma kits. City Football Group, which owns ESTAC Troyes, has an established relationship with the German sportswear manufacturer across their global portfolio of clubs. Puma makes the kits for City Football Group teams such as Manchester City, Girona, and Melbourne City.
Le Coq Sportif ESTAC Troyes 24-25 Home & Away Kits
This agreement comes as Le Coq Sportif, a historic French brand, faces financial difficulties. The new Puma partnership will begin after the conclusion of the 2024-25 season.
Footy Headlines does not know the financial terms and exact duration of the Puma ESTAC Troyes jersey deal.
PSG 26-27 Away Kit - Long-Sleeve Version
Footy Headlines can leak 3 new pictures of the Nike PSG 26-27 away kit, long-sleeve version.
The kit is predominantly white and features a distinctive central gradient 'Hechter' stripe that transitions from red to navy blue with a vertical pinstripe effect, along with a matching lenticular crest and standard logo placements
Michael Olise Wears Custom Nike Hypervenom Phantom 3 Boots by Matty Boy
Michael Olise took to the pitch for his first 2026 World Cup match against Senegal wearing a unique pair of custom football boots. Rather than opting for one of Nike's current mainline models, Olise laced up in a personalized version of the Nike Hypervenom Phantom III boots.
The boots were customized by artist Matt Digiacomo, widely known as Matty Boy. The design features a distinct hand-painted aesthetic, applying personalized graphics and details directly onto the classic Hypervenom Phantom III 'Just Do It', released in 2018. This choice by Olise highlights a continuing trend of players showcasing bespoke, artist-customized footwear during major tournaments.
The custom Matty Boy edition serves as a striking blend of high-performance football gear and individual streetwear-inspired artistry.
FC Luzern 2026-27 Away Kit Released
The new FC Luzern 2026-27 away kit has been officially released. Made by Erreà, the shirt will be worn during the club's 26-27 Swiss Super League campaign and follows the release of their 125th-anniversary home kit earlier in May.
The Erreà FC Luzern 2026-27 away shirt draws inspiration from one of the city's most representative architectural landmarks, the Jesuit Church. It features a sophisticated tone-on-tone ornamental pattern that runs discreetly across the fabric. A striking blue vertical stripe, enhanced by a subtle golden trim, runs down the center of the shirt, paying homage to the club's traditional colors and adding a touch of elegance to the overall design.
The new Erreà FC Luzern 2026-27 away jersey successfully connects the club's local heritage with a contemporary aesthetic. The kit is currently available to purchase through the official club store.
Spotted: Cavan Sullivan Wears Special Adidas 3D-Printed Boots
Cavan Sullivan is the latest player to be spotted wearing Adidas' newly developed 3D-printed boots. Before him, Atlético Madrid forward Ademola Lookman was the first player seen wearing this special footwear. Big thanks to bootsclub.
The innovative Adidas 3D-printed boots, officially unveiled in late April, are part of the R.A.P. (Radical Athlete Perception) project. The initiative transforms athlete insights into reality through feedback, testing, and performance data, creating products tailored to players' needs.