Uruguayan Championship Rebrands as "Liga AUF Uruguaya" with New Logo
Feb 26, 2025, by Chris
- Rebrand: The Uruguayan Championship will be renamed "LIGA AUF URUGUAYA" starting in 2025 with a new logo.
- New Visual Identity: The new logo features a modern, geometric star design in a clean blue color scheme, replacing the previous star-shaped logo.
- Talent Factory Slogan: The league's official slogan is "Fábrica de Talentos" (Talent Factory), highlighting Uruguay's reputation for developing world-class players.
The Uruguayan Football Association (AUF) has unveiled a complete rebrand of its top-flight domestic competition, transforming the traditional Uruguayan Championship into the "LIGA AUF URUGUAYA" beginning with the 2025 season. Thanks to South American logo experts @PaladarNegroWeb for sharing the change.
All-New Liga AUF Uruguaya
The Uruguayan league rebrand features a striking new visual identity, replacing the previous star-shaped logo that contained a small yellow center with a more modern, geometric star design. The new logo uses a clean blue color scheme with light blue accent lines under the "LIGA" text, maintaining the competition's national colors while presenting a more contemporary look.
AUF President Ignacio Alonso introduced the new brand alongside the league's official slogan "Fábrica de Talentos" (Talent Factory), highlighting Uruguay's renowned reputation for developing world-class players who go on to shine in major European leagues and the national team.
"Uruguayan football is an authentic talent factory," Alonso stated. "In our local league, we can see the birth and growth of stars who will soon shine in the world's major leagues and our national team. That's why we wanted the visual identity of the new LIGA AUF URUGUAYA to be precisely a star."
The rebranding initiative also includes the creation of an official league anthem, which will be incorporated into the AUF protocol and played during pre-match ceremonies. The anthem was produced by the same creator responsible for the CONMEBOL Libertadores anthem and other prestigious international competitions.
Do you like the new Liga AUF Uruguaya logo? Let us know in the comments below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
