Uruguayan Championship Rebrands as "Liga AUF Uruguaya" with New Logo
- Rebrand: The Uruguayan Championship will be renamed "LIGA AUF URUGUAYA" starting in 2025 with a new logo.
- New Visual Identity: The new logo features a modern, geometric star design in a clean blue color scheme, replacing the previous star-shaped logo.
- Talent Factory Slogan: The league's official slogan is "Fábrica de Talentos" (Talent Factory), highlighting Uruguay's reputation for developing world-class players.
The Uruguayan Football Association (AUF) has unveiled a complete rebrand of its top-flight domestic competition, transforming the traditional Uruguayan Championship into the "LIGA AUF URUGUAYA" beginning with the 2025 season. Thanks to South American logo experts @PaladarNegroWeb for sharing the change.
All-New Liga AUF Uruguaya
The Uruguayan league rebrand features a striking new visual identity, replacing the previous star-shaped logo that contained a small yellow center with a more modern, geometric star design. The new logo uses a clean blue color scheme with light blue accent lines under the "LIGA" text, maintaining the competition's national colors while presenting a more contemporary look.
AUF President Ignacio Alonso introduced the new brand alongside the league's official slogan "Fábrica de Talentos" (Talent Factory), highlighting Uruguay's renowned reputation for developing world-class players who go on to shine in major European leagues and the national team.
"Uruguayan football is an authentic talent factory," Alonso stated. "In our local league, we can see the birth and growth of stars who will soon shine in the world's major leagues and our national team. That's why we wanted the visual identity of the new LIGA AUF URUGUAYA to be precisely a star."
The rebranding initiative also includes the creation of an official league anthem, which will be incorporated into the AUF protocol and played during pre-match ceremonies. The anthem was produced by the same creator responsible for the CONMEBOL Libertadores anthem and other prestigious international competitions.
Do you like the new Liga AUF Uruguaya logo? Let us know in the comments below.
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Coinciding with the announcement, the club also revealed the new Puma Bristol Rovers 2026-27 home kit. The shirt faithfully retains the team's traditional blue and white quartered design, updated with solid blue sleeves and a clean crew neckline.
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Puma Czech Republic 2026 Kit Heavily Torn During Match
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