No Kit Sponsor: Vietnamese Technology Company FPT Becomes Chelsea Global Partner
Apr 10, 2025, by Phan Tich Giay
- Partnership Announcement: Chelsea has announced a global partnership with FPT Corporation, a leading Vietnamese technology solutions provider.
- FPT's Role: FPT will provide digital technology solutions, software development, and AI solutions to support Chelsea's global growth and fan engagement.
- Partnership Details: The partnership will not result in FPT becoming a front of shirt sponsor and the value of the deal is not yet known.
Update: Chelsea has officially announced an innovative global partnership with FPT Corporation (FPT), Vietnam’s most successful technology solutions provider. Unlike rumors, FPT will not become a shirt sponsor of Chelsea.
FPT Corporation is a leading technology group in Vietnam, headquartered in Hanoi, established in 1988. The company operates mainly in three core areas: Technology, Telecommunications, and Education.
It's important to note that FPT is not Chelsea's new front of shirt.
Vietnamese Technology Company FPT Becomes Chelsea Global Partner
As Chelsea's global partner, FPT will provide digital technology solutions, software development, product engineering and IT service management to develop solutions that support the club's global growth ambitions.
In addition, FPT will provide AI solutions to create more immersive and personalized experiences for Chelsea’s global fan community.
Todd Kline, president of commercial for Chelsea Football Club, said: ‘As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology. Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.’
Pham Minh Tuan, FPT Software CEO and executive vice president, FPT Corporation, said: ‘Becoming an Official Partner of Chelsea FC marks an exciting chapter in FPT’s global expansion. This partnership not only reflects our shared commitment to excellence but also showcases the transformative power of technology in enhancing performance and creating unforgettable experiences. At FPT, our vision is to bring happiness and meaningful connections to our customers and communities; and we look forward to partnering with one of the world’s top football clubs to continue making this vision a reality.'
It is not yet clear whether this partnership will allow FPT to put its logo on Chelsea's shirts. If so, it is likely to be a sleeve sponsor or training shirt sponsor for the 25-26 season.
There is currently no information on the estimated value of the deal between FPT and Chelsea
Do you like the partnership between Chelsea and new global partner FPT? Comment below.
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