Football Kit Archive Introduces Kit Sponsor Overviews

Football Kit Archive has expanded its website with infographics showcasing the evolution of shirt sponsorship across all major football leagues.

Check out the sponsorship overviews of all major leagues, including historical data back to the 1970s, on Football Kit Archive

Football Kit Archive Kit Sponsorship Charts

The new Football Kit Archive shirt sponsorship pie charts give a great overview of each team's shirt sponsor and the sponsor category of each team and the whole league.

For example, the Premier League's sponsorship landscape has changed dramatically, with gambling companies now dominating where electronics and technology firms once led. The 1998-99 season featured prominent electronics brands like JVC (Arsenal), Sharp (Manchester United), and Packard Bell (Leeds), while today's Premier League sees 11 clubs sporting gambling company logos.

What makes this even more interesting is that the Premier League has implemented a self-ban on front-of-shirt betting sponsors starting in the 2026-27 season. As a result, more than half of the teams will have a new main sponsor beginning in the summer of 2026.

Bundesliga sponsorship tells a different story, with a more diverse distribution across industries, including automotive, telecommunications, insurance, and food & beverage. Notable long-term partnerships include Deutsche Telekom with Bayern Munich and Evonik with Borussia Dortmund.

The Champions League graphic highlights airline dominance, with Emirates sponsoring multiple elite clubs, including Arsenal, Real Madrid, and AC Milan. Energy companies also feature prominently among Europe's top clubs.

Check out the sponsorship overviews of all major leagues, including historical data back to the 1970s, on Football Kit Archive

What do you think of more than half of the Premier League being sponsored by a betting brand? Let us know in the comments below.