Football Kit Archive Introduces Kit Sponsor Overviews
Mar 12, 2025, by Chris
- New Feature: Football Kit Archive now features infographics showing shirt sponsorship evolution in major leagues, including data dating back to the 1970s.
- Sponsorship Trends: The Premier League is currently dominated by gambling companies, whereas other leagues, such as the Bundesliga, have a greater range of industries.
- Premier League Ban: The Premier League will implement a self-ban on front-of-shirt betting sponsors starting in the 2026-27 season, forcing more than half the teams to find new sponsors.
Football Kit Archive has expanded its website with infographics showcasing the evolution of shirt sponsorship across all major football leagues.
Football Kit Archive Kit Sponsorship Charts
The new Football Kit Archive shirt sponsorship pie charts give a great overview of each team's shirt sponsor and the sponsor category of each team and the whole league.
For example, the Premier League's sponsorship landscape has changed dramatically, with gambling companies now dominating where electronics and technology firms once led. The 1998-99 season featured prominent electronics brands like JVC (Arsenal), Sharp (Manchester United), and Packard Bell (Leeds), while today's Premier League sees 11 clubs sporting gambling company logos.
Premier League has implemented a self-ban on front-of-shirt betting sponsors starting in the 2026-27 season
What makes this even more interesting is that the Premier League has implemented a self-ban on front-of-shirt betting sponsors starting in the 2026-27 season. As a result, more than half of the teams will have a new main sponsor beginning in the summer of 2026.
Bundesliga sponsorship tells a different story, with a more diverse distribution across industries, including automotive, telecommunications, insurance, and food & beverage. Notable long-term partnerships include Deutsche Telekom with Bayern Munich and Evonik with Borussia Dortmund.
The Champions League graphic highlights airline dominance, with Emirates sponsoring multiple elite clubs, including Arsenal, Real Madrid, and AC Milan. Energy companies also feature prominently among Europe's top clubs.
What do you think of more than half of the Premier League being sponsored by a betting brand? Let us know in the comments below.
Salamanca CF UDS 26-27 Away Kit Released
Spanish Segunda Federación club Salamanca UDS have launched their new away kit for the 26-27 season. Produced by Umbro, the latest release follows the club's home kit announcement from earlier in the week, which drew inspiration from their historic 1976-77 shirt.
The Umbro Salamanca UDS 26-27 away shirt provides a new alternative look for the team's travels during the upcoming campaign. The design rounds out the club's set for the new season as they prepare for competition in Spain's fourth tier.
Falkirk 26-27 Away Kit Released
Scottish club Falkirk FC has officially launched its new away kit for the 26-27 season. Made by O'Neills, the strip introduces a clean aesthetic that celebrates the club's 150th anniversary.
The O'Neills Falkirk 26-27 away shirt is entirely white, accompanied by gold detailing on the collar, cuffs, and sponsor logos. A standout feature of the design is the inclusion of a modernized Highlander club crest on the chest, paying tribute to Falkirk's heritage. The main front-of-shirt sponsor is McEwan Fraser, whose logo integrates into the golden color scheme.
Matching the home kit's bespoke details, the away shirt includes the shortened Scottish dialect motto "Better meddle wi' the de'il" emblazoned across the back of the neck. The full uniform is white from head to toe, with white shorts and socks completing the look.
Atlético San Luis 26-27 Home & Away Kits Released
Mexican brand Charly has officially revealed the new Atlético de San Luis 26-27 home and away kits. The new shirts will be worn during the upcoming Liga MX campaign.
The Atlético de San Luis 26-27 home kit draws inspiration from the local Caja del Agua landmark and the rich history of San Luis Potosí. This theme connects the club to its local heritage, paying homage to the city's iconic monument.
The Atlético de San Luis 26-27 away kit offers a complementary design for the team on the road, completing the set for the new season. Both jerseys feature Charly's modern templates alongside the club's standard sponsor logos.
Erzurumspor FK 26-27 Away Kit Released
Turkish club Erzurumspor FK has officially released its new 26-27 away kit. The release marks an important milestone for the club as it enters its first season with Umbro, following a new technical partnership that was announced on July 1.
The Erzurumspor FK 26-27 away kit provides a fresh alternative look for the team's travels in the upcoming campaign. It follows the earlier launch of the 26-27 home kit, which introduced a classic blue and white design complete with a retro-style collar. Early reactions have been highly positive, with fans praising Umbro's clean and tailored aesthetic for the new season.
AEL Limassol 26-27 Home Kit Revealed
The new AEL Limassol 26-27 home kit has been revealed. Manufactured by Macron, the new AEL Limassol 26-27 home jersey introduces a stylish design for the Cypriot First Division club's upcoming campaign.
Spartak Moscow 26-27 Home & Away Kits Released
Russian club Spartak Moscow have officially released their new home and away kits for the 26-27 season. The new kits are made by Russian sportswear brand Jogel, which continues to supply kits for the team.
The launch of the Spartak Moscow 26-27 kits took place on the exact same day as the release of the new Zenit Saint Petersburg 26-27 kits. Both sets of jerseys were unveiled concurrently by Jogel in a coordinated drop for two of the most prominent clubs in the Russian Premier League.
The new Jogel Spartak Moscow 26-27 home and away shirts will be worn throughout the upcoming domestic campaign. The simultaneous release highlights the manufacturer's growing presence across Russian football.