Emirates Becomes Bayern München Platinum Partner Until 2031-32

Aug 6, 2025

by Chris

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Platinum Partnership: Bayern Munich and Emirates have agreed to a long-term 'Platinum Partnership' that will last until the end of the 2031-32 season.
Visibility and Activations: Emirates will gain significant visibility at Bayern's stadium through perimeter advertising and joint activations on social and digital channels.
No Shirt Sponsorship: Deutsche Telekom will remain Bayern's main kit sponsor, as the partnership with Emirates does not include shirt sponsorship.

Update: Bayern Munich has officially announced a new long-term "Platinum Partnership" with the airline Emirates. The deal will run until the end of the 2031-32 season.

Emirates Becomes Bayern München Platinum Partnership

The new partnership will see the Emirates brand gain significant visibility at Bayern's home stadium. The agreement primarily comprises:

Perimeter advertising at the Allianz Arena during all Bundesliga match days.
Joint activations on both Bayern's and Emirates' social and digital channels.

The club has confirmed that the partnership does not include shirt sponsorship. Deutsche Telekom will remain Bayern's main kit sponsor.

Michael Diederich, Deputy Chairman of FC Bayern, explained: "FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of club football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club's family of partners."

Emirates Returns to the Bundesliga

This partnership marks a return to the German Bundesliga for Emirates. The Dubai-based airline has an extensive and long-standing history of sponsoring top European clubs, including Real Madrid, AC Milan, Benfica, and a famous 19-year association with Arsenal.