Adidas Favorite to Replace Nike as Poland Kit Supplier
- Adidas Likely New Kit Supplier: Adidas is the frontrunner to replace Nike as the kit supplier for the Polish national teams, potentially signing a long-term deal.
- Nike's Contract Ending: Poland's current contract with Nike, which began in 2009, is set to expire, and Nike's renewal offer is reportedly less attractive than competing bids.
- Record-Breaking Deal: The Polish Football Association is expected to sign a deal worth over 150% more than their current contract, with Adidas being a likely candidate.
Update: According to updates from @wlodar85, the PZPN (Polish Football Association) is reportedly set to sign a record-breaking deal in terms of value. Discussions suggest that the contract could be worth over 150% more than the current one. All leaks so far indicate that adidas will become Poland’s new kit supplier, although this has not been 100% confirmed yet. Thanks to @futboholik1947 for the heads-up.
Additionally, the source notes that smaller brands, compared to Nike, adidas, and Puma, would not be able to compete with a 150% increase in value.
Update: As per Polish sports website Meczyki, Adidas is the favorite to become Poland's new kit maker. The current deal with Nike runs until the end of 2026.
Nike has supplied the Polish national teams since 2008, but the report suggests the company’s renewal offer is less attractive than competing bids. Three other brands are said to be in the race: Keeza, Macron, and Adidas.
Adidas is currently considered the favorite to win the contract. A long-term agreement—potentially lasting up to ten years—could be signed, with a final decision expected in early April.
Adidas previously supplied Poland between 1974 and 1992, a period that included the country’s third-place finishes at the 1974 FIFA World Cup and the 1982 FIFA World Cup.
Feb 6, 2026: A massive shift in the international kit landscape could be on the horizon. According to reports from Polish outlet TVP Sport, the Polish Football Association (PZPN) is preparing to select a new technical sponsor, potentially ending a partnership with Nike that has lasted for over 18 years.
Poland to Leave Nike After 18 Years?
Poland has been wearing the Swoosh since 2009, making it one of Nike's longest-standing European partnerships. However, the current contract is set to expire later this year.
While Nike will definitely supply the kits for the 2026 World Cup (should Poland qualify via the play-offs), the future beyond the tournament in North America is wide open.
According to the report, the PZPN is currently evaluating several options. While Nike has put a renewal offer on the table, they are facing stiff competition.
Adidas
The German giant has reportedly submitted an official offer.
Having recently lost the German National Team contract to Nike (starting 2027), Adidas is aggressively looking for new markets. Securing Poland, a large neighboring market - would be a strategic win for the Three Stripes.
Keeza (The Wildcard)
In a surprising twist, Polish domestic brand Keeza has officially entered the race.
Keeza is active in Polish lower leagues and recently became the kit supplier for the Polish National Ice Hockey Team.
The brand would also need to prove it can handle the massive logistical demand of a national football team, something far more complex than their current operations.
Puma & Macron
Reports suggest that Puma and Macron are also interested and are expected to join the negotiations soon.
While a switch to Adidas seems the most plausible alternative if Poland leaves Nike, the ambition of a local brand like Keeza adds a fascinating layer to the story. However, internal politics (specifically friction between Keeza's owner and a PZPN Vice-President) might hinder the local bid.
Would you like to see Poland switch to Adidas, or should they stay with Nike? Let us know in the comments below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.