Dortmund Announces Vodafone Main Kit Sponsor Deal

Liverpool debuted their new 2026-27 away kit in yesterday's pre-season friendly against Wrexham. The design delivers a simple yet refined look, combining timeless elegance with a strong sense of the club's traditional identity on the pitch.

The kit is inspired by the club's mid-1980s jerseys as well as the match tickets used during the 1970s.

Spanish Primera Federación club AD Mérida has officially unveiled its new home kit for the 26-27 season, made by technical partner Macron. Launched under a campaign highlighting the club's history and regional identity, the design continues the long-standing partnership between the Extremaduran side and the Italian sportswear brand.

The AD Mérida 26-27 home shirt features a crisp white body paired with bold green sleeves and shoulders. Black and white detailing trims the sleeve cuffs and collar, which also features a dark front v-insert. The Macron Hero logo is applied in black on the right chest and shoulders, while the club crest is placed over the left chest above central sponsor lettering.

On the back, green player names and numbers with dark outlines complement the overall look, finishing a sleek design for the upcoming campaign.

Newly promoted Costa Rican Liga Promerica side Inter San Carlos have officially unveiled their new home and away kits for the 26-27 season, made by local sports brand Monarca. The new jerseys will be worn as the club makes its top-flight debut in Costa Rican football following their recent promotion.

The Inter San Carlos 26-27 home kit comes in green, featuring dark green vertical panels decorated with a bold jaguar spot pattern. Thin gold pinstripes run down the jersey, complemented by gold detailing on the collar and sleeve cuffs alongside white sponsor logos.

Completing the set, the Inter San Carlos 26-27 away jersey opts for a clean white base highlighted by faint feline spot graphics across the chest. Gold vertical pinstripes line the body, while green accents on the collar, sleeve cuffs, and sponsor branding finish off the design.

Footy Headlines can share an image of the River Plate 2026-27 football bag, featuring a retro-inspired design. It comes with the Trefoil logo and a historic River Plate crest inspired by the club's first-ever emblem, which was used between 1918 and 1928.

@opaleak has shared a promo image of Borussia Dortmund's new 2026-27 third kit ahead of its official release. It is set to be released today, July 30.

Renowned football designer Emilio Sansolini (@EmilioSansolini) has published a comprehensive visual overview highlighting the evolution of national team crests around the world. Titled 'Then & Now', the graphics showcase dozens of international football federations, comparing their previous badges directly with their current modern redesigns.

The visual collection covers major footballing nations alongside smaller federations across all major continental confederations. High-profile rebrands featured in the comparison include France, Italy, Spain, Belgium, Brazil, Mexico, and the United States, illustrating the widespread shift toward minimalist aesthetics, modernized heraldry, and sleeker digital styling over the past decade.

While many modern redesigns aim to create cleaner, more scalable digital logos, fan reactions to these visual shifts remain mixed. Minimalist updates for nations like Spain, Mexico, and South Korea have often sparked debate regarding traditional heritage versus modern branding, whereas updates for federations such as Iceland, Costa Rica, and Venezuela have generally received praise for introducing fresh identity concepts.