Bayern München to Extend Telekom Deal Until 2032
Jun 18, 2025, by Phan Tich Giay
- Deal Extension: Bayern Munich is extending its front-of-shirt sponsorship deal with Deutsche Telekom until 2032, marking a 30-year partnership.
- Financial Details: The five-year agreement, spanning from 2027 to 2032, is valued at 325 million euros, equating to 65 million euros annually.
- Telekom Wins: Telekom successfully retained its sponsorship, surpassing competition from Emirates, to remain Bayern Munich's primary sponsor.
Bayern Munich is set to significantly bolster its financial power, with reports from the German newspaper BILD indicating that the club will extend its long-standing front-of-shirt sponsorship deal with Deutsche Telekom until 2032. The new agreement represents a substantial increase in value and will see the iconic partnership reach a remarkable 30-year milestone.
Bayern München to Extend Telekom Deal Until 2032
According to a report from BILD, the new agreement will be valid for five years, starting in 2027 and lasting until 2032. The total value of the contract over this period amounts to a staggering 325 million euros.
This sponsorship deal translates to an annual payment of around 65 million euros from Deutsche Telekom. This represents a significant increase, nearly 30% compared to the approximately 50 million euros per year that Bayern received under the previous contract. This impressive rise is a testament to Bayern's brand strength amid the current financial landscape of European football.
Telekom Wins Out Over Emirates
Previously, Telekom had faced fierce competition from UAE airline Emirates, who were very eager to place their brand on the front of Bayern's jersey. However, Telekom has ultimately won the battle to retain their place as the primary sponsor for the German champions.
A 30-Year Partnership
Telekom has been an unwavering partner for Bayern Munich since first appearing on their kits in 2002. This new extension to 2032 means the enduring and instantly recognizable partnership will celebrate its 30th anniversary.
What are your thoughts on this massive deal extension for Bayern Munich and Telekom? Let us know in the comments below.
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