2025-2026 Top 5 League Kit Battle - Adidas Leads
- Adidas Dominance: Adidas leads the kit supplier landscape for the 2025-2026 season, providing kits for 23 of the 96 clubs in the top 5 European leagues.
- Premier League Strength: Adidas's dominance is particularly evident in the English Premier League, where they will supply kits for 8 of the 20 clubs, including Liverpool.
- The Big Three Market Share: Adidas, Nike, and Puma, known as 'The Big Three,' collectively supply kits for 51 of the 96 clubs, holding a combined market share of 53%.
With the 2025-2026 season about to kick off across Europe, it's time for the annual Footy Headlines analysis of the kit supplier landscape. This year, the battle for brand supremacy in the top 5 leagues sees a clear winner: Adidas has significantly extended its lead over rivals Puma and Nike.
Our overview includes the 96 teams competing in the Premier League, La Liga, Serie A, Bundesliga, and Ligue 1 for the upcoming season.
One note: The supplier for Le Havre in Ligue 1 is not yet officially confirmed. They are expected to switch from Joma to Umbro, and our numbers reflect this likely change.
2025-2026 Top 5 League Kit Battle
- Adidas: 23 clubs
- Puma: 15 clubs
- Nike: 13 clubs
- Joma: 6 clubs
- Castore: 5 clubs
- Kappa: 5 clubs
- New Balance: 5 clubs
- Hummel: 4 clubs
- Umbro: 4 clubs (including expected Le Havre deal)
- Macron: 3 clubs
- Jako: 3 clubs
- Mizuno: 2 clubs
- One-Club Brands: Le Coq Sportif, Errea, Zeus, Craft, Kelme.
Adidas is the undisputed leader, supplying kits for an impressive 23 of the 96 clubs (24%), nearly a quarter of the entire market.
This dominance is most pronounced in the English Premier League, where the German brand now outfits 8 of the 20 clubs (40%), including major new deals with Liverpool.
This number puts them far ahead of Puma (15 clubs) and Nike (13 clubs) in second and third place, respectively.
"The Big Three" Still on Top
The "Big Three" brands (Adidas, Nike, Puma) continue to control the market, together supplying 51 of the 96 clubs. This means they hold a combined market share of 53%.
Premier League
La Liga
Bundesliga
Serie A
Ligue 1
The 2025-26 season cements Adidas's position as the primary force in European kit manufacturing, largely thanks to its powerful and expanding portfolio in the Premier League.
👕 Check out classic and current season brand battles of dozen of leagues on Football Kit Archive
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