2025-2026 Top 5 League Kit Battle - Adidas Leads
- Adidas Dominance: Adidas leads the kit supplier landscape for the 2025-2026 season, providing kits for 23 of the 96 clubs in the top 5 European leagues.
- Premier League Strength: Adidas's dominance is particularly evident in the English Premier League, where they will supply kits for 8 of the 20 clubs, including Liverpool.
- The Big Three Market Share: Adidas, Nike, and Puma, known as 'The Big Three,' collectively supply kits for 51 of the 96 clubs, holding a combined market share of 53%.
With the 2025-2026 season about to kick off across Europe, it's time for the annual Footy Headlines analysis of the kit supplier landscape. This year, the battle for brand supremacy in the top 5 leagues sees a clear winner: Adidas has significantly extended its lead over rivals Puma and Nike.
Our overview includes the 96 teams competing in the Premier League, La Liga, Serie A, Bundesliga, and Ligue 1 for the upcoming season.
One note: The supplier for Le Havre in Ligue 1 is not yet officially confirmed. They are expected to switch from Joma to Umbro, and our numbers reflect this likely change.
2025-2026 Top 5 League Kit Battle
- Adidas: 23 clubs
- Puma: 15 clubs
- Nike: 13 clubs
- Joma: 6 clubs
- Castore: 5 clubs
- Kappa: 5 clubs
- New Balance: 5 clubs
- Hummel: 4 clubs
- Umbro: 4 clubs (including expected Le Havre deal)
- Macron: 3 clubs
- Jako: 3 clubs
- Mizuno: 2 clubs
- One-Club Brands: Le Coq Sportif, Errea, Zeus, Craft, Kelme.
Adidas is the undisputed leader, supplying kits for an impressive 23 of the 96 clubs (24%), nearly a quarter of the entire market.
This dominance is most pronounced in the English Premier League, where the German brand now outfits 8 of the 20 clubs (40%), including major new deals with Liverpool.
This number puts them far ahead of Puma (15 clubs) and Nike (13 clubs) in second and third place, respectively.
"The Big Three" Still on Top
The "Big Three" brands (Adidas, Nike, Puma) continue to control the market, together supplying 51 of the 96 clubs. This means they hold a combined market share of 53%.
Premier League
La Liga
Bundesliga
Serie A
Ligue 1
The 2025-26 season cements Adidas's position as the primary force in European kit manufacturing, largely thanks to its powerful and expanding portfolio in the Premier League.
👕 Check out classic and current season brand battles of dozen of leagues on Football Kit Archive
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Norway Squad Wear Childhood Kits Ahead of 2026 World Cup
The Norway national team have celebrated their return to the FIFA World Cup for the first time since 1998 in a unique way. Ahead of the 2026 tournament, the squad posed for a special team photo with players wearing the retro shirts of their childhood clubs.
The images feature the squad sporting classic designs from their early playing days, offering a nostalgic look at the grassroots origins of the current national team. This initiative highlights the local Norwegian clubs that helped develop the players who ended the nation's 28-year wait for World Cup qualification.
In addition to the childhood kits, the team also took part in a separate photoshoot where they dressed in traditional Viking gear, captured by photographer David Yarrow. Both photoshoots have quickly gained attention online as the squad prepares for their 2026 World Cup campaign.
All 2026 World Cup Boots - Adidas, Nike, Puma, Mizuno, Skechers, Under Armour, New Balance,
With only two days left until the start of the 2026 World Cup, all major brands have unveiled special boot collections for their star players ahead of football's biggest tournament. Coincidentally, shades of pink are set to dominate the green pitches across North America this summer. Big thanks to bootsculture.
Many brands have chosen vibrant pink and red tones as the main colors for their latest football boot collections, including the "Big Three": Nike, Adidas, and Puma. Other brands such as Skechers and New Balance have also embraced the trend.
- Adidas: 'Road to Glory' Pack
- Nike: 'Breakout' Pack
- Puma: 'Showtime' Pack
- Mizuno: 'Prism White' Pack
- Skechers: 'Sunset' Pack
- New Balance: 'Pure Ambition' Pack
FC Barcelona 26-27 Third Kit Leaked - Long-Sleeve Version
Footy Headlines can now leak a new image of the Nike Barcelona 26-27 third jersey, long-sleeve version. Although it is a fake, the design is identical to the real one.
The FC Barcelona 26-27 third kit features a half-and-half design with 'Green Frost' and 'Dusty Cactus' shades, split by a jagged graphic.
Kilmarnock 2026-27 Home & Away Kits Released
Scottish Premiership club Kilmarnock FC have officially unveiled their new home and away kits for the 2026-27 season. Made by Hummel, the new shirts feature James Frew Ltd as the main front-of-shirt sponsor.
The Hummel Kilmarnock 2026-27 home jersey introduces a clean design in the club's traditional blue, complemented by Hummel's iconic chevrons on the shoulders. Offering a vibrant alternative, the Hummel Kilmarnock 2026-27 away shirt is predominantly yellow. Both kits share a cohesive design language characteristic of Hummel's recent templates and are available to purchase through the club's official channels.
RFEF Official Store AI Chatbot Recommends Fake Spain Jerseys
The official store of the Spanish Football Federation (RFEF) has experienced an embarrassing glitch, as its AI-powered chatbot is reportedly advising fans to purchase counterfeit Spain national team jerseys instead of the official merchandise.
A viral post by X user @Free_y_thinker highlighted the issue, sharing a screenshot of the chatbot recommending a fake jersey as a better and cheaper alternative to the official kits. The post quickly gained massive traction with nearly a million views, prompting other users to share their own bizarre interactions with the shop.rfef.es AI, which included further recommendations for fakes, specific unauthorized sellers, and even seemingly random Python code. This incident highlights the potential pitfalls of implementing AI customer service without strict guardrails.
