Explained: Cult Kits' Daily Drops of Classic Shirts
- Collaboration: Footy Headlines partnered with Cult Kits and their Head of Content, Phil Delves, to create content such as the Daily Drop.
- Daily Drop: Every evening at 6-7pm UK Time, Cult Kits adds a curated selection of shirts, mainly vintage classics, to their site.
- Social Media: A subset of each drop is photographed and shared on social media to give collectors a closer look.
Last month, Footy Headlines partnered with Cult Kits and their Head of Content, kit expert Phil Delves. The collaboration has already brought two great features, and now it’s time to shine a light on one of Cult Kits’ most popular trademarks: the Daily Drop.
See the latest Daily Drop on Cult Kits Now
A holy grail for football kit connoisseurs - Who does not love to see new classics every 24 hours?
The 4 Football Kit Trends You Need to Know in 2025 - By Phil Delves
A subset of each drop is photographed in various ways - worn, held up outdoors, or laid out in the warehouse - and shared on socials to give collectors a closer look.
Each drop is planned a few days in advance, but the 6-7pm release window is always the constant.
See the latest Daily Drop on Cult Kits Now
The idea is simple but effective: keep things fresh, varied, and true to what Cult Kits is all about.
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