Time for AIA to Ditch the Red on Tottenham's Home Kit
Sep 27, 2025, by Chris
- Aesthetic Clash: Tottenham's home kit, marred by a red AIA logo, is considered visually unappealing by fans, earning a low rating on Football Kit Archive.
- Historical Precedent: Fan complaints about red logos on Tottenham's shirts are not new, with similar issues arising in 2002 with Thomson's red logo, due to the color's association with rival Arsenal.
- Possible Solutions: Other clubs, like Borussia Dortmund and AEK Athens, have adapted sponsor logos to match their kits' colors, and Tottenham already uses monochrome AIA logos on its away and third kits, showing that compromises are possible.
The sight of Tottenham's pristine white home shirt marred by that jarring red AIA logo has become one of football's most persistent aesthetic crimes. With the club's home kit earning just 3.13 out of 5 stars on Football Kit Archive this season - the third lowest in the Premier League - it's clear fans have had enough of the visual clash.
The issue isn't new. Back in 2002, Spurs supporters voiced similar complaints when Thomson's red logo appeared on their shirts, the colour association with Arsenal making it particularly grating for the North London faithful.
It all started 23 years ago
What makes the situation more frustrating is that solutions exist. Borussia Dortmund and Vodafone made the sensible decision to adapt their sponsor's red logo for the yellow home kit (while the VERY UNPOPULAR away has the red logo...), prioritizing the team's visual identity over rigid brand guidelines. AEK Athens went a step further, coordinating sponsor colours across all three of their kits to maintain aesthetic harmony.
Even Tottenham's own away and third kits demonstrate better design sense, with AIA appearing in monochrome versions that complement rather than compete with the kit's colour scheme. The sleeve sponsor, Kraken, also fails to match, adding another discordant element to an already compromised design.
The fundamental question remains: should a football shirt serve the club's visual identity or bow to commercial demands? With AIA's deal running until 2027, there's time to find a compromise for the final season, or, if extended, for the years to come...
Many other clubs are affected by unfitting sponsors as well, and we just hope that they will come to the conclusion that their colors do not need to stand above the club.
Check out classic Tottenham kits on Football Kit Archive
Do you think AIA should adapt their logo colours for Spurs' home kit? Let us know in the comments
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
FC Barcelona 26-27 Third Kit Font Leaked
Following the leak of FC Barcelona's 26-27 third kit, kit expert @memorabilia1899 has provided a first look at the custom typeface that will feature on the back of the jersey. The bespoke font design continues Nike's trend of pairing unique typography with its high-profile club kit releases for the season.
The typography features a sharp, geometric design with clean blocky angles for the player numbers, rendered in dark navy blue and bordered by a bright red outline. The player name is printed in arched, bold sans-serif lettering using the same color scheme, perfectly matching the teal body and red trim of the shirt.
This custom typeface will be worn on Barcelona's 26-27 third kit during cup fixtures and selected league games where customized fonts are permitted. The contrasting red outline gives the player names and numbers clear visibility against the light teal graphic backdrop.
Pink Real Madrid 26-27 Third Kit Leaked in New Promo Image
A new promo-style image of the Real Madrid 26-27 third kit has emerged online ahead of its official release scheduled for August 12, 2026. Crafted by Adidas, the new alternative jersey marks the return of a pink main color for Los Blancos for the first time since the 2020-21 season. Thanks to @KamilBerberler.
The standout element of the shirt is an intricate tonal geometric pattern covering both the front and back. Inspired by Latin American art, the graphic features interlocking circular and diamond shapes created with fine dotted lines. Complementing the vibrant pink base, Adidas adds ivory details across the V-neck collar, sleeve cuffs, and the Three Stripes on the shoulders. The club crest, Adidas logo, and Emirates front sponsor are all rendered in clean white.
On the back, the geometric pattern continues seamlessly alongside a stylized retro "RMCF" sign-off positioned just below the collar. Matching pink shorts with ivory accents and pink socks complete the full uniform, making it only the third pink outfield kit in Real Madrid's history.
Elche 26-27 Away Kit Released
Spanish club Elche CF and Nike have officially launched the new Elche 26-27 away kit. Following the earlier releases of their home and third shirts, this launch completes the team's kit lineup for the 2026-27 season.
The Nike Elche CF 26-27 away jersey features a eye-catching purple colorway covered in a dynamic halftone dot pattern that flows in subtle wave lines across the front and sleeves. Metallic gold accents are used for the club crest and lower hem details, while the Nike Swoosh stands out in clean white on the right chest.
Matching purple shorts and socks complete the full strip. The new Elche 26-27 away kit is available through the official club store and online channels.