Ajax, Benfica, Lyon & Fenerbahçe to Become Adidas Local Elite Teams
- New Adidas Local Elite Teams: Ajax, Benfica, Lyon, and Fenerbahçe will be upgraded to Adidas' 'local elite' category for the 2026-2027 season.
- Premium Kit Treatment: These teams will receive kits with advanced Climacool+ performance technology and Trefoil away kits starting in the 2026-2027 campaign.
- Expanded Collections: The Adidas strategy includes expanded off-pitch and lifestyle collections for these local elite-tier clubs.
At Footy Headlines, we are hearing that several major European clubs will be upgraded into Adidas’ “local elite” category in the coming 26-27 season.
4 New Adidas Teams to Get Authentic Kit (Climacool+) for 26-27 Season
Local giants AFC Ajax, SL Benfica, Olympique Lyonnais, and Fenerbahçe SK are set to receive premium treatment, including kits built around advanced Climacool+ performance technology from the 2026-2027 campaign.
This follows the elevation of 2024 & 2025 of Aston Villa FC, AS Roma, Newcastle United FC, and Celtic FC.
Besides matchwear, the strategy also includes expanded off-pitch and lifestyle collections for these local elite-tier clubs.
These Adidas teams will also receive Trefoil away kits for the 2026-2027 season. However, the Trefoil will also be rolled out for smaller teams, such as Schalke, Köln, and Leicester.
What do you think about Adidas’ local elite club strategy? Let us know below.
