Official: Real Madrid Extends Emirates Kit Deal Until 2031
- Sponsorship Renewal: Real Madrid has extended its shirt sponsorship deal with Emirates until the end of the 2030-31 season.
- Financial Details: The renewed agreement is worth approximately €74 million annually and lasts for five additional seasons, starting in the summer of 2026.
- Expanded Partnership: Emirates branding will now also appear on the Real Madrid basketball team jersey, in addition to the men’s and women’s football teams.
Real Madrid CF has renewed its main shirt sponsorship with Emirates until the end of the 2030-31 season. Thanks to Spanish marketing specialists 2Playbook for all the details.
Emirates to Be on Front of Real Madrid Kits Until At Least the End of the 2030-31 Season
Real Madrid 26-27 Home Kit
The new Real Madrid Emirates agreement is worth around €74 million per year and runs for five additional seasons, from summer 2026 until 2031. It only brings €4 more per season than the previous contract. The renewed contract also expands the partnership, with Emirates branding set to appear on the club’s basketball team jersey in addition to the men’s and women’s football teams.
Real Madrid 26-27 Home Kit Leaked
via Football Kit Archive
Check out all Real Madrid CF kits on Football Kit Archive
What do you think about Real Madrid extending their Emirates deal until 2031? Let us know in the comments.
RFEF Official Store AI Chatbot Recommends Fake Spain Jerseys
The official store of the Spanish Football Federation (RFEF) has experienced an embarrassing glitch, as its AI-powered chatbot is reportedly advising fans to purchase counterfeit Spain national team jerseys instead of the official merchandise.
A viral post by X user @Free_y_thinker highlighted the issue, sharing a screenshot of the chatbot recommending a fake jersey as a better and cheaper alternative to the official kits. The post quickly gained massive traction with nearly a million views, prompting other users to share their own bizarre interactions with the shop.rfef.es AI, which included further recommendations for fakes, specific unauthorized sellers, and even seemingly random Python code. This incident highlights the potential pitfalls of implementing AI customer service without strict guardrails.
2026-27 English Club Crest Updates
In the 2026-2027 season, several English teams will have a different badge, as nicely highlighted by The92Bible. Three teams have permanent changes - Stoke, Peterborough, and Salford.
FC Twente 2026-27 Home Kit Released
FC Twente and Castore have officially unveiled the club's new home kit for the 2026-27 season. The launch follows a successful campaign that saw the team finish fourth in the Eredivisie and secure European football, with the club using the motto "We continue the line" for the new release.
The Castore FC Twente 2026-27 home shirt introduces a clean and traditional look in the club's classic red. Drawing direct inspiration from the legendary 2009-10 championship-winning season, the standout design feature is a subtle, thin vertical line pattern that runs across the entire shirt. Adding a local touch, the word 'Tukkers' is proudly incorporated into the collar, while various club-specific elements are embedded within the back numbers.
