Newcastle United to Get New Main Sponsor for 26-27 Season?

Newcastle United's controversial 2026-27 home kit might be subject to change before its official launch. The latest report by The Chronicle indicates that the Magpies are still actively searching for a front-of-shirt sponsor for the upcoming season.

Sela to Disappear? Newcastle United Yet to Finalize 26-27 Shirt Sponsor

Leaks of the upcoming Adidas home shirt - featuring a heavily debated design with one large central stripe and thinner radiating stripes - all show Sela as the main sponsor. However, the club's current £25 million-a-year deal with the Saudi Arabian events company officially expires at the end of this season.

According to The Chronicle, while Sela is still in the mix to renew its contract and will likely remain connected with the club in some capacity, Newcastle is actively exploring more lucrative options to close the commercial revenue gap with the traditional 'Big Six'. Interestingly, the report also claims that Saudia Airlines, previously tipped as a strong contender, will not be the new front-of-shirt sponsor.

With the new Premier League regulations banning gambling sponsors coming into effect for the 2026-27 season, the market dynamics for shirt sponsorships have shifted, adding an extra layer of intrigue to the club's ongoing search.

Explore Newcastle kits on Football Kit Archive

Would you like to see Sela remain as the main sponsor, or are you hoping for a new brand on the front of the Newcastle shirt? Let us know in the comments below, and check out the 26-27 Kit Overview for all Premier League kit leaks.