Coventry City Extend Hummel Kit Deal Ahead of Premier League Return

4 hours ago

by Chris

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Partnership Extension: Coventry City has extended their kit partnership with Hummel as they prepare for their Premier League return.
Popularity of Kits: Hummel has been making Coventry City's kits since 2019, and they have been very popular with supporters.
Future Focus: The continued partnership will focus on authenticity and celebrating the club's unique identity, with an expansion of retail collections for fans.

Coventry City has officially announced a new long-term kit partnership extension with Hummel. This major agreement arrives just as the Sky Blues celebrate their promotion and long-awaited return to the Premier League after a quarter of a century away.

Hummel to Make Coventry City Kits for 26-27 & Beyond

The Danish sportswear brand has been manufacturing Coventry City's kits since 2019. During this successful period, the shirts have proven to be incredibly popular among supporters, regularly ranking as some of the club's best-selling jerseys in recent history.

For their upcoming top-flight campaign and beyond, the club and Hummel have confirmed a "continued focus on authenticity and celebrating the unique identity and culture of the Sky Blue"s. The new agreement will also see a significant expansion of the off-pitch retail collections available to fans globally.