No More Adidas After 13 Years: Wales to Sign Sudu Kit Deal
Apr 16, 2026, by Phan Tich Giay
- Partnership Change: Wales is ending its 13-year kit partnership with Adidas and signing a new deal with Sudu.
- Sudu's Emergence: Sudu, a relatively new sportswear brand, is replacing Adidas after recently securing a kit deal with Wolverhampton Wanderers.
- Financial Reasons: The switch is reportedly driven by financial pressures due to Wales failing to qualify for the 2026 World Cup.
A massive change is reportedly coming to the Welsh national team. According to a report by journalist Glen Williams in Wales Online, Wales is set to end its long-running, 13-year partnership with Adidas to sign a new kit deal with emerging sportswear brand, Sudu.
Wales to Sign Sudu Kit Deal
The current agreement between Adidas and the Football Association of Wales (FAW) began back in November 2013. This move will officially end one of the most iconic and successful kit partnerships in Welsh football history, a period that saw the team achieve unprecedented success, including reaching the semi-finals of Euro 2016.
Factoring in a previous stint from 1980 to 1984, the Three Stripes brand has been deeply woven into the visual identity of the national team across multiple generations.
The brand stepping up to replace the German giant is Sudu. Sudu is a relatively new player in the football kit market, having recently gained prominence by taking over the kit supply for Premier League side Wolverhampton Wanderers at the start of the 2024-25 season.
While the exact reasons for the switch have not been officially confirmed, the Wales Online report strongly suggests that the financial repercussions of failing to qualify for the 2026 World Cup played a major role.
Missing this summer’s massive tournament means the FAW will lose out on significant anticipated commercial uplifts. This adds heavy financial pressure just as the association is actively pursuing an aggressive long-term investment strategy aimed at improving grassroots facilities, overall infrastructure, and domestic league reform.
Adidas Wales Kits Evolution
With the disappointment of missing the 2026 World Cup behind them, the transition to Sudu is expected to mark the beginning of a major rebuilding phase for the Welsh national team.
All focus and preparation will now shift directly toward Euro 2028, a tournament where Wales will be heavily featured as a co-host alongside the rest of the UK and Ireland.
Are you sad to see Adidas leave the Welsh national team? Do you think the new brand Sudu can deliver a strong kit for the upcoming Euro 2028 cycle? Let us know in the comments below.
FC Dordrecht 26-27 Home Kit Released
Dutch Eerste Divisie club FC Dordrecht has officially launched its new home kit for the 26-27 season, crafted by Capelli Sport. The new uniform stays true to the club's traditional color scheme while offering a refined visual design for the upcoming campaign.
The FC Dordrecht 26-27 home shirt features a green base decorated with a subtle geometric grid graphic pattern across the torso. A prominent white horizontal hoop runs across the chest, framing the main sponsor text. White sleeves with green cuffs, a clean white V-neck collar, and Capelli's trademark shoulder cubes give the kit a structured look.
Positioned on the left side of the chest is the FC Dordrecht crest with the Energiek Dordt text placed directly above, paired with a white Capelli Sport brand mark on the right chest. The kit will be worn throughout FC Dordrecht's 26-27 Eerste Divisie matches.
1. FC Magdeburg 26-27 Third Kit Released
German 2. Bundesliga club 1. FC Magdeburg and technical sponsor Hummel have officially unveiled the club's new third kit for the 26-27 season. Named "Platte", the charcoal and black shirt pays tribute to East German urban architecture and local fan culture.
The 1. FC Magdeburg 26-27 third shirt features a dark base highlighted by a tonal front graphic depicting an M10-type Plattenbau residential building block, an iconic feature of Magdeburg's cityscape since the 1970s. Designed in collaboration with fan group Block U, the kit incorporates street art elements throughout, including customized graffiti-style renderings for main sponsor Humanas on the chest and sleeve sponsor SWM.
Additional details include "Aus der Platte" printed inside the collar alongside graffiti-inspired lettering, white Hummel chevrons on the shoulders, and the founding year 1965 on the upper back. The player names and squad numbers are also presented in a custom graffiti tag font to complete the street-inspired look.
Darmstadt 98 26-27 Away Kit Released
German club SV Darmstadt 98 and kit supplier Craft have officially unveiled the team's new away kit for the 26-27 season. The new strip introduces a refined, retro-inspired aesthetic, featuring an elegant off-white cream base complemented by classic blue details.
The centerpiece of the Darmstadt 26-27 away jersey is a bold royal blue horizontal chest band, which contains a subtle tonal fleur-de-lis pattern inside as a nod to the club's iconic lily symbol. Centered directly above the chest stripe are the blue lily badge and the Craft logo, while main sponsor HAIX is printed inside the chest band in white. Blue detailing on the sleeve cuffs and shoulder seams completes the clean look.
Eintracht Braunschweig 26-27 Away Kit Released
German 2. Bundesliga club Eintracht Braunschweig and technical sponsor Umbro have officially launched the new away shirt for the 26-27 season.
The Umbro Eintracht Braunschweig 26-27 away jersey features a rich blue base paired with elegant gold accents. The collar and sleeve cuffs are detailed in a darker navy blue, with the cuffs featuring a subtle gold patterned trim. The circular club crest, Umbro double diamond logo, and main sponsor BRAWO GROUP are all applied in matching gold accents.
Blue shorts and socks complete the full Eintracht Braunschweig 26-27 away strip.
Queen of the South 26-27 Home & Away Kits Released
Scottish club Queen of the South and technical partner Macron have officially launched the club's new home and away jerseys for the 26-27 season. Designed around the slogan "It's time to Turn The Page," both strips bring distinctive bespoke visuals to the Doonhamers.
The Queen of the South 26-27 home kit features a classic royal blue base highlighted by a subtle vertical wavy pinstripe graphic running down the torso. A white polo collar with contrasting blue tipping is complemented by matching sleeve cuffs, a white Macron hero logo, and the traditional circular club crest.
The 26-27 away kit introduces a clean off-white shade paired with navy blue and maroon detailing along the crew-neck collar and sleeve cuffs. The front of the shirt features a centered layout, placing a raised vintage monogram crest directly below the technical sponsor logo. Both new shirts are available now for pre-order via the official club store.
Barnsley 26-27 Away Kit Released
Barnsley FC and sportswear brand Oxen have officially launched the club's new away kit for the 26-27 season. The new strip is set to make its debut on pitch in Barnsley's pre-season fixture against Lincoln City.
The Oxen Barnsley 26-27 away shirt features a dark navy base covered with a subtle geometric pattern across the body. All branding and sponsor details, alongside a monochrome adaptation of the club crest, appear in a striking bright blue. Crisp white trim on the collar and sleeve cuffs adds contrast, while a "The Tykes" sign-off is placed below the rear collar.
Completing the set, matching dark navy shorts and socks accompany the jersey. The Barnsley 26-27 away kit is available to purchase now through the official club store and online shop.