Sheffield Wednesday to Return to Classic Owl Logo
- Logo Change: Sheffield Wednesday is surveying season ticket holders to choose between the current crest and the classic minimalist owl logo for the club's badge.
- Ownership Change: Following the acquisition by Arise Capital Partners, led by David Storch, Sheffield Wednesday is reviewing its identity, including a potential logo change, marking the end of Dejphon Chansiri's controversial ownership.
- Fan Consultation: English FA regulations mandate fan consultation before changes to a club's crest or home kit colors to protect club heritage, ensuring fan consent for historic branding alterations.
Sheffield Wednesday is set to change their club badge. The club has sent out a survey to season ticket holders asking for their preference between the current crest and the classic minimalist owl design.
New Sheffield Wednesday 2026 Logo
In an email sent to fans, the club states that they are reviewing elements of their identity ahead of potential changes in ownership. Season ticket holders are being asked to complete a short, one-question survey to directly choose which of the two badges they personally prefer moving forward.
The vote pits the current traditional shield against the iconic minimalist owl. The current crest features a detailed owl perched on a branch, the White Rose of York, and the Latin motto "Consilio et Animis". The alternative option is the fan-favorite minimalist owl graphic, a highly recognizable design that was predominantly used by the club from the 1970s until 2016.
Indeed, following the long-awaited takeover of the US consortium Arise Capital Partners, led by David Storch, the club changed their logo on social media and in other graphics, practically confirming that the crest change is almost here.
The takeover officially ends the highly controversial tenure of former owner Dejphon Chansiri, whose reign saw the club enter administration amid severe financial mismanagement, unpaid wages, points deductions, and relegation to League One.
English Football Association (FA) regulations make fan consultation mandatory before any changes to a club's crest or recognized home kit colors. Introduced to protect club heritage, these rules ensure that ownership cannot unilaterally alter historic branding without thorough and extensive fan consent.
See all Sheffield Wednesday jerseys on Football Kit Archive
Which of the two Sheffield Wednesday logos do you prefer? Let us know in the comments below.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
Too Basic? Northampton Town 26-27 Away Kit Released
The new Northampton Town 2026-27 away kit was officially launched today, introducing a clean and simple design by Puma. Featuring a classic white and claret colorway, the shirt has drawn mixed reactions from the fanbase, with some praising its timeless simplicity while others feel the look is a bit too basic. The new Puma Northampton Town 2026-27 away kit is available to purchase online and in the club store.
Stade de Reims 26-27 Home Kit Released
French Ligue 2 side Stade de Reims has officially unveiled its new Puma home kit for the 2026-27 season. Launched under the slogan "Toujours le même. Pour toujours le nôtre," the shirt features a simple and traditional red and white design that stays true to the club's heritage. The classic red body is complemented by white sleeves and details, offering a clean and familiar look for the team's upcoming campaign.
CSKA Sofia 26-27 Home Kit Released
The new CSKA Sofia 2026-27 home kit has been officially revealed, celebrating the club's upcoming return to the rebuilt Bulgarian Army Stadium. The predominantly red jersey honors the team's traditional colors and features unique elements dedicated to both the fans and the new ground.
On the front of the shirt, the names of all officially registered CSKA fan clubs from Bulgaria and around the world are subtly incorporated into the fabric. Additionally, the club's name is written in the ancient Glagolitic script in the lower left corner, paying homage to Bulgarian roots and traditions. The sleeve cuffs are finished with a golden edge, inspired by the club's historic trophies and the golden slats that will adorn the facade of the new stadium.
The back of the jersey continues the tribute to the team's new home, with the exact geographical coordinates of the stadium's center circle woven into the back of the collar. Below the player numbers, a silhouette of the new Bulgarian Army Stadium is depicted.
The CSKA Sofia 2026-27 home kit will be available to purchase starting July 1.
Málaga CF Unveils Special Commemorative Kit Featuring 26,550 Fan Names for Promotion Playoff Final
Málaga CF has revealed a special commemorative kit to be worn during their crucial upcoming promotion playoff match against Almería. The unique sky blue and white jersey features the names of all 26,550 season ticket holders integrated into the design, honoring the massive fanbase that supported the team throughout the 2025-26 campaign.
The announcement was made through an emotional video emphasizing the strength of the club's supporters and the deep connection between the team and the city. Currently, the jersey is an exclusive player-only edition for the weekend's match, and Málaga has not yet confirmed if it will be available for public sale. This has already sparked high demand and excitement among fans, who are eagerly requesting retail availability to own a piece of club history.