The Pelé Brand Takes the Jordan Path

In a move reminiscent of Nike's successful integration of the Jordan brand with Paris Saint-Germain and Brazil, a new sporting label dedicated to a global football icon is making its mark on the pitch. The recently launched Pelé brand has officially started appearing on match kits, completely replacing the previous manufacturer logo.

Pelé Silhouette Replaces Kit Maker Logo

Managed by NR Sports, the company responsible for the legacy of Edson Arantes do Nascimento (simply known as Pelé), the newly established Pelé brand "focuses on performance, culture, and legacy". The brand made its initial introduction to the football world in April 2026 on the Santos kit, the club where Pelé spent the vast majority of his legendary career. Now, the brand is taking another step onto the continental stage by becoming a visible special kit supplier.

NR Sports, owned by Neymar Jr.'s father, acquired full rights to the Pelé brand in November 2025 for approximately $18 million. While NR Sports does not own or manage Umbro in Brazil, they formed a strategic partnership with Umbro.

Special Santos 2026 Pele Kit

Santos Wears Special Pele Kit

Brazilian sportswear manufacturer Athleta has unveiled a special jersey for São Paulo-based club Mirassol ahead of their historic debut in the 2026 Copa Libertadores. In a highly authentic collaboration, Athleta has opted to remove its own branding from the right side of the chest. In its place sits the Pelé brand logo, which depicts the King's immortalized "punch in the air" goal celebration. Athleta holds the unique historical distinction of being the only sports apparel brand that officially dressed Pelé throughout his entire playing career, making them the perfect partner to launch this new era.

The Mirassol 2026 Libertadores kit itself is designed with a vibrant green base complemented by golden accents on the custom ribbed collar and cuffs, echoing the classic colors of the Brazilian national team. To ensure a premium finish, both the Mirassol club crest and the new Pelé silhouette are applied in elevated 3D TPU. The kit acts as a bridge between a rising local club stepping onto the international stage and the ultimate symbol of Brazilian football greatness.

Do you think the Pelé brand can achieve the same global crossover success on football kits that the Jordan brand did? Let us know in the comments below.