The Pelé Brand Takes the Jordan Path
- Pelé Brand Launch: The Pelé brand, managed by NR Sports, is appearing on match kits, replacing the previous manufacturer logo, starting with Santos in April 2026.
- NR Sports Acquisition: NR Sports, owned by Neymar Jr.'s father, acquired full rights to the Pelé brand in November 2025 for approximately $18 million and has a partnership with Umbro.
- Mirassol Kit Debut: Athleta unveiled a special Mirassol jersey for the 2026 Copa Libertadores, featuring the Pelé brand logo instead of its own, highlighting Athleta's historical connection with Pelé.
In a move reminiscent of Nike's successful integration of the Jordan brand with Paris Saint-Germain and Brazil, a new sporting label dedicated to a global football icon is making its mark on the pitch. The recently launched Pelé brand has officially started appearing on match kits, completely replacing the previous manufacturer logo.
Pelé Silhouette Replaces Kit Maker Logo
Managed by NR Sports, the company responsible for the legacy of Edson Arantes do Nascimento (simply known as Pelé), the newly established Pelé brand "focuses on performance, culture, and legacy". The brand made its initial introduction to the football world in April 2026 on the Santos kit, the club where Pelé spent the vast majority of his legendary career. Now, the brand is taking another step onto the continental stage by becoming a visible special kit supplier.
NR Sports, owned by Neymar Jr.'s father, acquired full rights to the Pelé brand in November 2025 for approximately $18 million. While NR Sports does not own or manage Umbro in Brazil, they formed a strategic partnership with Umbro.
Special Santos 2026 Pele Kit
Brazilian sportswear manufacturer Athleta has unveiled a special jersey for São Paulo-based club Mirassol ahead of their historic debut in the 2026 Copa Libertadores. In a highly authentic collaboration, Athleta has opted to remove its own branding from the right side of the chest. In its place sits the Pelé brand logo, which depicts the King's immortalized "punch in the air" goal celebration. Athleta holds the unique historical distinction of being the only sports apparel brand that officially dressed Pelé throughout his entire playing career, making them the perfect partner to launch this new era.
The Mirassol 2026 Libertadores kit itself is designed with a vibrant green base complemented by golden accents on the custom ribbed collar and cuffs, echoing the classic colors of the Brazilian national team. To ensure a premium finish, both the Mirassol club crest and the new Pelé silhouette are applied in elevated 3D TPU. The kit acts as a bridge between a rising local club stepping onto the international stage and the ultimate symbol of Brazilian football greatness.
Do you think the Pelé brand can achieve the same global crossover success on football kits that the Jordan brand did? Let us know in the comments below.
Perfectly Curacao Player Boot-Kit Combo at 2026 World Cup
In the recent 2026 World Cup match, Curaçao national team player Jearl Margaritha wore the F50 "Ice Cold Precision" boots, but in a custom version with a slightly darker colorway to perfectly match the blue shade of Curaçao's 2026 home kit. Big thanks to @abcdefutbol.
The custom F50 was designed by @studio_nusa and draws inspiration from the waves surrounding the Caribbean island. The boots also feature the phrase "The Blue Wave" on the outer side.
https://www.footyheadlines.com/0747976324/messi-s-boots-match-his-kit-perfectly.html
Luis Suarez Spotted in Uruguay 2026 Away Kit During Uruguay vs Cabo Verde Draw
Former Uruguay international Luis Suarez was spotted in the stands during Uruguay's 2026 World Cup match against Cabo Verde. Suarez, watching his nation from the sidelines, appeared visibly stressed as the game unfolded, ultimately ending in a surprising draw.
Suarez appeared wearing the Uruguay 2026 away jersey, seemingly to encourage his younger teammates from the stands. Surprisingly, he chose to wear the number 7 shirt instead of the iconic number 9 that he wore during his playing days with the national team. Images of him reacting to the tense moments of the match quickly circulated online, capturing his passionate support for the national team and drawing a wave of reactions across social media.
Persija Jakarta Announce Adidas Kit Deal
Indonesian club Persija Jakarta have officially announced a new kit partnership with Adidas. The announcement was made on June 22, 2026, coinciding with the 499th anniversary of the city of Jakarta. Adidas will replace Juara as the club's official apparel partner, taking over the production of all kits and training gear starting from the upcoming 2026-27 season.
Persija's move to a major global brand like Adidas is seen as a significant upgrade and a new chapter for the club. Further details regarding the official launch date of the 2026-27 kits are expected to be revealed in the coming weeks.
The Number on the Egypt Puma Kit Came Off
During Egypt's World Cup match against New Zealand, striker Mostafa Ziko was seen wearing a 'damaged' jersey after one of the digits on the front came off. Although he was wearing the number 11 shirt, one of the "1"s fell off, making it look like he was wearing number 1 instead.
The number appears to have been poorly heat-applied to the jersey and gradually peeled off due to sweat during the game. The incident occurred as Mostafa Ziko celebrated his goal, when one of the digits in his number 11 shirt detached, leaving only a single "1" visible on the front.
Morocco 2026 World Cup Kit Features Different Name Set to Commercial Version
Fans looking to purchase the exact Morocco 2026-27 home kit worn by the players at the World Cup will find a noticeable difference in the name and number sets. While official product pictures of the Puma kit display the chest numbers in gold, the actual shirts worn by the Moroccan national team feature a lighter, white-colored application. Big thanks to @rockonbaPES.
Alongside the retail discrepancies, there have been multiple reports of Puma kits easily ripping during tournament matches. These material failures have affected several of the brand's sponsored teams, including Morocco, Czechia, Egypt, and Paraguay.
https://www.footyheadlines.com/8529325653/puma-kits-keep-ripping-at-the-2026-world-cup.html
Special Paraguay 2026 World Cup Pennant
A look at the special exchange flag for the Paraguay national team at the 2026 World Cup has been shared online. These pennants are traditionally exchanged by team captains prior to kick-off during international matches.
The Paraguay 2026 World Cup exchange flag incorporates the traditional colors of the nation, tying into the visual identity established by Puma for the tournament. It prominently features the Paraguayan Football Association crest alongside the Puma logo.