No More Puma: AC Milan Reportedly Agrees Record-Breaking €500m Adidas Kit Deal
- AC Milan's Kit Supplier Change: AC Milan is reportedly set to switch from Puma back to Adidas as their technical sponsor, with the new agreement commencing from the 2028-29 season after their current deal with Puma concludes.
- Record-Breaking Financial Agreement: The new kit deal with Adidas is a blockbuster 10-year contract valued at €500 million (€50 million per season), making it the most lucrative kit sponsorship in Italian football history.
- Reunion with Adidas: This partnership signifies a significant reunion for AC Milan and Adidas, who previously collaborated for two decades from 1998 to 2018 before Puma took over.
Update - Nov 4, 2026: Journalist @lucabianchin7 from La Gazzetta dello Sport has confirmed that AC Milan have agreed to reunite with Adidas starting from the 2028- 29 season. Adidas will pay a total of €500 million over a 10-year deal (€50 million per season). This will be the most valuable kit sponsorship deal in the history of Italian football.
In what would mark one of the most high-profile kit supplier reunions in European football, AC Milan are reportedly in advanced negotiations to switch back to Adidas once their current agreement with Puma concludes, via @CalcioFinanza.
AC Milan to Sign Adidas Kit Deal from 28-29 Season
Reports in Italy indicate that the Rossoneri are closing in on an agreement that would see the German three-stripes brand return as technical sponsor starting from the 28-29 season, taking over after June 30, 2028.
The blockbuster contract is set to run for 10 years, spanning from 2028 until 2038, and is valued at a sensational €500 million in total. At €50 million per season, the agreement marks the most lucrative kit supplier deal in Italian football history, comfortably eclipsing existing benchmarks in Serie A.
For context, Juventus currently pocket approximately €40.8 million annually from Adidas, while rivals Inter earn around €30 million per season from their long-running Nike contract. Milan's existing arrangement with Puma was renewed in 2022 for an estimated €25 million to €30 million per year, meaning the new Adidas agreement will nearly double the club's guaranteed kit manufacturing income.
Puma has supplied AC Milan's kits since 2018, having taken over directly from Adidas following a celebrated 20-year collaboration between 1998 and 2018.
While Puma signed a renewal with Milan in 2022 valued at just over €25 million annually, the club's continued commercial resurgence and growing global appeal have placed them in a position to demand a much larger contract.
Puma Era Nearing End as Adidas Prepares Return
The prospective partnership with Adidas is set to represent an important financial upgrade compared to the current deal with Puma. With Milan's commercial revenue continuing to hit record club highs, the Rossoneri hierarchy has been exploring every avenue to align their kit supply earnings with the continent's top-tier teams.
Given that the existing deal with Puma runs through the end of the 27-28 campaign, an official announcement is not expected until late 2027 or early 2028. For supporters, the prospect of Adidas returning rekindles memories of iconic Champions League triumphs and classic 2000s silhouettes.
Would you welcome AC Milan returning to Adidas after a decade with Puma? Let us know your thoughts in the comments.