Not Only Adidas: Nike to Also Replace Marc O'Polo as Germany Apparel Partner from 2027
53 minutes ago, by Chris
- Nike's Expanded Partnership: Nike will become the exclusive official clothing partner for German national teams starting January 1, 2027, covering casual and fashion apparel in addition to existing sportswear.
- Marc O'Polo's Contract Termination: Marc O'Polo's multi-year deal with the DFB, which began in early 2025 for formal and smart-casual wear, will conclude at the end of 2026 due to Nike's master agreement including complete apparel exclusivity.
- Financial and Scope of Nike's Deal: Nike's agreement with the DFB runs from 2027 to 2034, is reportedly valued at over \u20ac100 million annually (double Adidas's previous payment), and grants Nike control over all team apparel, including match kits, training gear, and off-pitch lifestyle collections.
Nike is set to expand its upcoming partnership with the German Football Association (DFB) beyond the pitch. Starting January 1, 2027, the American sportswear giant will also become the exclusive official clothing partner of the German national teams, taking over the casual and fashion duties currently held by German label Marc O'Polo.
Nike Becomes Germany On & Off-Field Supplier
Marc O'Polo joined the DFB in early 2025 on a multi-year deal to outfit the senior men's, women's, and youth teams with formal and smart-casual travel wear. However, Nike's master agreement with the federation includes complete exclusivity across all apparel categories, meaning Marc O'Polo's role will conclude at the end of 2026.
Nike's overall deal with the DFB runs from 2027 through the end of 2034 and is reported to be worth more than €100 million annually, roughly double what previous supplier Adidas paid. The expanded role ensures Nike will control the full wardrobe for the national teams, spanning match kits, training gear, and off-pitch lifestyle collections.
AS Roma Alba-Audace 27-28
Roma takes it back for the 2027-2028 centenary season. Detailed info about the set soon on Footy Headlines.
Nottingham Forest Women Wear Training Tops vs Southampton to Avoid Color Blindness Clash
In an unusual kit occurrence, Nottingham Forest Women took to the pitch wearing training tops instead of their official 26-27 away kit during their match against Southampton Women at St Mary's Stadium on Sunday. The late switch was implemented specifically to avoid color blindness visibility issues that would have arisen from a red-versus-green clash. Huge thanks to @david_g_cooper for the spot.
With Southampton wearing their traditional red-and-white home kit, Nottingham Forest's primary alternative option - their green 26-27 away shirt - posed a serious dilemma. Red and green kit pairings are strictly discouraged by governing bodies and accessibility guidelines because they become indistinguishable to individuals with red-green color vision deficiency, which affects roughly 8% of men and 0.5% of women.
Since Nottingham Forest's home shirt is also red, the club resorted to dark training gear with match numbers applied on the back to provide adequate contrast for players, referees, and spectators.
Forest could have worn their light blue kit, but apparently they did not bring it.
Dominik Szoboszlai Reveals Nike Air Max 95 'Liverpool'
Liverpool midfielder Dominik Szoboszlai has officially debuted the upcoming Nike Air Max 95 'Liverpool', a special-edition release designed in partnership with JD Sports ahead of their annual 1.10 Day celebration. Deeply rooted in local street culture, where the model has long been nicknamed the '110' after its original UK retail price, the sneaker is packed with bespoke details paying tribute to Merseyside. The shoe features mismatched accents of dockland-inspired 'Rust Factor' orange alongside 'Steam' green referencing the city's Liver Birds, complemented by a reflective brick pattern, a River Mersey map printed across the insole, a custom 'Liverpool' tongue badge, and 'SCOUSE' lettering visible beneath the outsole.