Chelsea Announce USDC as New Front-of-Shirt Sponsor From 26-27 Season
1 hour ago, by Phan Tich Giay
- New Principal Partner: Chelsea FC has officially announced Circle, the issuer of USDC, as their new Principal Partner and Official Front-of-Shirt Partner, commencing from the 2026-27 season.
- Branding Placement: The partnership will feature 'USDC by CIRCLE' branding on the front of shirts for Chelsea's Men’s, Women’s, and Academy teams, displayed as a clean gold-toned wordmark.
- Long-Term Agreement: This long-term deal secures a major principal partner for Chelsea well in advance, providing stability after several seasons of short-term or absent sponsors, and aims to connect digital financial infrastructure with global football.
Chelsea have officially announced that Circle, the issuer of the digital dollar USDC, will become the club's new Principal Partner and Official Front-of-Shirt Partner starting from the 2026-27 season.
Chelsea 26-27 Front-of-Shirt Sponsor Deal
The partnership will see "USDC by CIRCLE" branding featured prominently on the front of shirts across Chelsea's Men’s, Women’s, and Academy teams. Official launch imagery showcases the clean gold-toned wordmark positioned across the chest of the Blues' kit.
Circle described the deal as a major move to bring USDC to the global football stage, connecting the world's most popular sport with modern digital financial infrastructure. USDC is among the most widely used and regulated digital currencies globally.
Following multiple seasons where Chelsea operated with short-term sponsor arrangements or started campaigns with blank shirts, this long-term agreement locks in a major principal partner well ahead of the 26-27 campaign. While specific financial terms have not been officially disclosed, the agreement represents one of the club's marquee commercial partnerships.
What do you think of Circle's USDC appearing on the front of Chelsea's shirts from 2026-27? Let us know your thoughts in the comments below.
Nottingham Forest 26-27 Third Kit Storytelling Exposed as Standard Adidas Template
Nottingham Forest and Adidas have officially unveiled the club's new 26-27 third kit, sporting a light blue and white colorway. Upon release, the club's official announcement stated that the flowing diagonal graphic across the front of the shirt is "inspired by the ripples of the River Trent." However, many fans quickly pointed out that the bespoke narrative doesn't quite match reality. Big thanks to @soccerjerseynws.
The dynamic, marbled streak graphic is actually a standardized Adidas template used across numerous clubs and national teams for the 26-27 season. Identical print patterns feature on kits for teams such as Granada, 1. FC Köln, Yokohama F. Marinos, and even San Marino via the UEFA Kit Assistance Scheme, simply customized in different color combinations.
While template sharing is standard practice across major sportswear brands, clubs frequently attach localized storytelling to off-the-shelf graphics to make them feel unique to supporters. Despite the recycled design, the light blue palette creates a crisp, stylish aesthetic on the pitch for Forest's 26-27 campaign.
AS Saint Priest 26-27 Home Kit Released
French side AS Saint Priest have officially announced their new home kit, made by adidas and to be use in the upcoming National 1 season.
The new design uses a simple template from the German brand with yellow base and red/white pinstripes inbetween each other. The stripes are faded toward the top, leaving space for the centralised club crest and 3 sponsors. The adidas logo is in black, which go surprisingly well with the black outline of the crest.
What do you think of AS Saint Priest 26-27 home kit from adidas? Let us know in the comments below.
Special Busan IPark 2026 Retro Kit Released
South Korean K League 2 side Busan IPark have officially unveiled a special retro collection in collaboration with Puma and Korean lifestyle label House of Nangman. Part of the “Heritage Project”, the release celebrates Busan’s first-ever FA Cup triumph in 2004, when the club lifted the trophy on Christmas Day.
The special Puma Busan IPark 2026 retro shirt draws inspiration from the 2004 kit, featuring a bold red and white quartered body with black raglan sleeves and a classic black polo collar. Gold HDC sponsor branding contrasts with white Puma logos, while a custom Busan IPark crest inspired by the city's maritime identity, including the sea and seagulls, completes the chest design.
A stitched “Heritage Project” jock tag and “낭만” (Nangman) lettering on the back neck add further character, while the collection is completed by a vintage-style zip track jacket featuring collaborative embroidered details.
What do you think of the new Busan IPark retro collection? Let us know your thoughts in the comments below.
Weston-super-Mare 26-27 Third Kit Released
English National League South side Weston-super-Mare AFC have officially unveiled their new 2026-27 third kit, made by VX3. Inspired by the seaside town, the shirt features a distinctive maritime theme.
The VX3 Weston-super-Mare 2026-27 third shirt combines a light blue base with navy raglan sleeves and a navy polo collar with gold tipping. Maritime tattoo-inspired graphics featuring ships, anchors, lighthouses, mermaids and seagulls cover the body, with 1948 incorporated into the design to mark the club's founding year.
The back continues the coastal theme with the same tonal illustrations, while a large “Weston-super-Mare Carnival” graphic featuring a carnival mask and feathered headdress is placed on the lower back.
What do you think of the new Weston-super-Mare 2026-27 third kit? Let us know your thoughts in the comments below.
