Nottingham Forest Announce Bally Bet Sleeve Sponsor Deal
Nottingham Forest have officially announced a two-season partnership with Bally’s Intralot, confirming them as the club's Official Sleeve Partner for the 26-27 and 27-28 campaigns.
As part of the agreement, the Bally Bet logo will appear on the sleeves of the men’s first-team shirts, while the Jackpotjoy branding will feature on the sleeves of the Nottingham Forest Women’s first team. The move follows Bally’s tenure as the club’s primary front-of-shirt sponsor during the 25-26 season.
With the Premier League’s ban on front-of-shirt gambling sponsorships coming into effect for the 26-27 season, Forest introduced Marex as their new front-of-shirt sponsor.
Shifting Bally's to the sleeve allows the club to extend their commercial partnership while adhering to the league's regulations, which continue to permit gambling brands on shirt sleeves.
