Atalanta 26-27 Home Kit Released - New Logo
, by Phan Tich Giay
- New Home Kit and Crest Launch: Atalanta BC and New Balance have officially released the club's 2026-2027 home kit, highlighted by a stylized stripe design and the debut of their new club crest.
- Modern Kit Design: The new home kit features classic black and oasis blue vertical stripes enhanced with intricate metallic details inspired by the New Balance Arena's modern architecture, presenting a dynamic block-like segmented pattern instead of traditional straight lines.
- Distinctive Collar and Sleeve Details: The kit incorporates unique elements like a Bergamo skyline silhouette and the motto "La Maglia Sudata Sempre" inside the collar, "Atalanta Bergamo" wording on the back of the neck, and geometric zig-zag patterned cuffs on the solid black sleeves.
New Balance and Atalanta BC have officially launched the club's new home kit for the 2026-2027 season. Alongside a highly stylized stripe design, the most significant highlight of this release is the official debut of the club's all-new crest.
Atalanta 26-27 Home Kit
This picture shows the new New Balance Atalanta 2026-2027 home football shirt.
The new New Balance Atalanta 26-27 home kit brings a highly modern and stylized look to the Italian side.
The club's classic deep black and oasis blue vertical stripes are beautifully enhanced with subtle, intricate metallic details that are directly inspired by the modern architecture of the New Balance Arena. Instead of traditional straight lines, the stripes feature a dynamic block-like segmented pattern, giving the jersey a striking textured aesthetic.
The talking point of the shirt is the introduction of the new Atalanta club logo.
Inside the collar, a printed silhouette of the Bergamo skyline sits above the club's famous motto, "La Maglia Sudata Sempre" (Always Sweat the Shirt), celebrating Atalanta's relentless work ethic and determination.
On the back of the neck, the clean "Atalanta Bergamo" wording is printed in white and blue on a solid black upper collar panel.
To complete the look, the solid black sleeves are finished with custom knit cuffs featuring a classic blue, white, and black geometric zig-zag pattern.
Atalanta 25-26 vs 26-27 Home Kit
Black shorts and socks complete the new New Balance Atalanta B.C. 2026-27 home kit.
The new New Balance Atalanta 2026-27 home kit is officially available to purchase starting today, July 16.
What do you think of the new Atalanta Bergamo 26-27 home kit and their new club logo? Let us know your thoughts in the comments below.