Atalanta, Marseille & Wolfsburg Change Logos for 26-27 Season

After securing the Premier League title while playing in their Trefoil-adorned third kit, the Arsenal squad made a deliberate wardrobe change into their traditional 25-26 red and white home kit to actually lift the trophy.

This evokes memories of FC Barcelona, who famously wore orange but switched to their home shirt for the title lifting. In contrast to Arsenal, Barcelona just switched the shirt and kept the orange shorts and socks.

Do you like teams switching into their primary colors after the final whistle to ensure historic celebrations are captured in their iconic home kits?

Man City did not wear the special golden inscription for Pep Guardiola. This edition was exclusively available at the stadium store, limited to 500 shirts.

Vietnamese kit freaks Chuyện Áo Đấu have created a nice infographic of three European teams' logo changes for the 26-27 season. All of them have one thing in common - they are circular.

The underlying reasoning for this widespread circular design trend across modern football is primarily driven by digital functionality and commercial scalability. Circular, stripped-down logos provide a sense of visual balance and are significantly easier to apply across various media, ranging from tiny social media avatars to global lifestyle merchandise.

However, this rush toward extreme minimalism is increasingly alienating traditional football supporters and risking a severe homogenization of the sport's visual landscape.

For Wolfsburg, the change was praised by fans, as the Zinnen crest has been the fans' favorite design ever since. For Atalanta, it was also rooted in history, while OM was the biggest update.

H&M has collaborated with Italian sportswear brand Lotto on a collection that draws from the heritage label's football archives. The range reinterprets classic designs through a contemporary lens, incorporating graphic stripes, the signature double diamond jacquard and elements suited for both on-pitch and street use. Items include loose-fit football jerseys, relaxed shorts, oversized t-shirts, caps, socks and footwear.

The collection launched on May 21, 2026, in select H&M stores and on hm.com, with rollout in various markets, including through partners such as Superbalist.

Information about the colors and designs for Al-Ahli Saudi FC's kits in the 2026-27 season has surfaced from recent leaks (@Wafeetzidis, translated with AI).

The home kit is expected to feature a white base with light green or turquoise accents along the sides. Additional elements include gold detailing across the shoulders and a polo-style collar.

The away kit is described in a dark green tone with a patterned motif inspired by textured foliage. White accents appear around the shoulder area to complement the design.