Key Contracts in the Florentino Pérez Era

On the streets of Madrid, a large poster has appeared featuring some of the most important signings of President Florentino Pérez’s era at Real Madrid. The poster is part of his campaign for the club’s upcoming presidential term.

What particularly caught the attention of football kit enthusiasts is how the poster offers a retrospective look at Real Madrid’s notable typefaces throughout different periods. Each player’s name and number is displayed using the exact kit font that was in use when that player joined Real Madrid, perfectly matching the typography of the corresponding era.