Kits

@nicoambrogi has shared a new image of the new Adidas Boca Juniors 2026-27 home kit.

The Adidas Boca Juniors 26-27 home kit adheres to the club's traditional DNA, featuring a deep blue base, an iconic yellow horizontal chest band, and yellow accents for the Adidas logo, sponsor, V-neck, and Three Stripes.

Adidas has officially kicked off its final preparations for the 2026 World Cup with a new social media campaign titled "The Journey Starts Here." Released just ahead of the tournament, the campaign focuses on the travel and preparation aspect of the competition, featuring a series of images showcasing travel bags, kits, and tournament essentials.

The promotional thread, shared across Adidas Football's channels, highlights the gear players will be taking with them as they head to the tournament. The imagery gives fans a closer look at the brand's latest travel bags, boots, and other essential items, emphasizing a "check-in complete, essentials only" theme.

In addition to the travel gear, Adidas has updated its social media bio to read "26 world-class kits for '26," referencing the brand's extensive lineup of federation kits and apparel created specifically for the 2026 World Cup. The campaign serves as the brand's final buildup before the action kicks off on the pitch.