Kits

A closer look at kits across various European leagues reveals an interesting detail about how Adidas equips goalkeepers. While Adidas strictly tiers its outfield kits - reserving authentic player-issue shirts primarily for elite partner clubs—goalkeepers across nearly all tiers are provided with authentic base templates, which clubs then customize themselves.

Adidas produces authentic player-issue versions of its standard goalkeeper teamwear templates, such as the Tiro Competition line. These shirts feature lightweight performance fabrics, authentic badge, and heat-applied Adidas logos straight from the manufacturer. Because the base templates are standardized across the brand's roster, clubs simply take the blank authentic shirts and apply their own crests, sponsor graphics, and competition badges in-house, usually via heat press.

This workflow explains why goalkeepers at clubs outside the top tier, such as Ajax, 1. FC Köln, or Leeds United, can often be seen wearing authentic-spec shirts on the pitch, even when their outfield teammates wear standard replica-spec jerseys with stitched crests. It provides a cost-effective and practical solution for both the manufacturer and the clubs, ensuring all goalkeepers receive top-level performance apparel regardless of their club's commercial tier.

Italian Serie D club Piacenza Calcio and technical sponsor EYE Sport have officially unveiled their new away and third shirts for the 2026-27 campaign, completing the club's wardrobe following the recent release of the home kit.

The Piacenza 2026-27 away jersey combines a clean white base with subtle tonal sublimated graphics and accents in gold and red. The crew collar and patterned sleeve cuffs provide refined touches of color, while the historic Latin phrase "URBS AEMILIAE PRINCEPS" is inscribed across the upper back beneath the collar in gold lettering.

In contrast, the EYE Sport Piacenza 26-27 third jersey delivers a bold, modern aesthetic. Predominantly black, the shirt features striking yellow and gold accents, complemented by an intricate graphic print composed of geographic coordinates and textured patterns across the body and sleeves. Both jerseys are finished with matching monochrome club crests and contrasting sponsor applications.

New in-store images have surfaced showcasing the upcoming Adidas Juventus 26-27 EQT collection. First leaked earlier in the year, the 1990s-inspired lifestyle line is now arriving at retail locations, delivering a heavy dose of nostalgia for Bianconeri supporters. Thanks to @La_Bianconera.

The standout feature across the entire capsule is the return of Juventus' classic oval crest, placed front and center alongside retro Adidas branding. The collection is built around iconic 90s Equipment cutlines, highlighted by a color-blocked nylon track top and matching pants featuring bold geometric panels in black, white, and soft purple-grey tones. Alongside the tracksuit, the lineup includes a clean white tee with angular shoulder inserts and a shiny grey striped retro jersey.

Shakhtar Donetsk will sport an updated sponsor look during their 26-27 UEFA Champions League campaign. The Ukrainian champions will wear the slogan "Invest in Ukraine" printed directly below the logo of their principal sponsor, SCM, throughout the league phase of Europe's premier club competition.

The initiative is led by SCM (System Capital Management), the industrial and investment group owned by club president Rinat Akhmetov.

Shakhtar will play at least eight matches during the expanded Champions League league phase, hosting their home fixtures in London at Stamford Bridge.

Al Sadd SC and New Balance have officially unveiled the club's new away kit for the 2026-27 season. Following the launch of their traditional white home strip earlier this month, the Qatari powerhouse turns to a black and gold look for their away matches in domestic and continental competitions.

The New Balance Al Sadd 26-27 away shirt combines a black base with striking diagonal and curved gold linework across the front. The metallic gold treatment extends to the New Balance logo, the Qatar Airways front-of-shirt sponsor, and the monochrome club crest topped by two stars. As a bespoke detail, a golden wolf motif is placed on the upper back below the collar.

Black shorts and black socks complete the full New Balance Al Sadd 2026-27 away uniform.