Manchester United

Manchester United have claimed the top spot in the Premier League sleeve sponsorship rankings for the 26-27 season following their multi-year agreement with global fintech firm SumUp. Worth a record-breaking £22 million per season, the partnership surpasses United's previous £20 million annual contract with DXC Technology. The SumUp branding will appear across the playing kits of the men's, women's, and academy sides in all competitions. Big thanks to @Lu_Class_.

The new agreement pushes Manchester United ahead of neighbors Manchester City, whose sleeve deal with cryptocurrency exchange OKX brings in £20 million per year. Arsenal follow closely in third place after securing an £18 million-a-year contract with payroll and HR platform Deel. Liverpool and Tottenham Hotspur both collect £15 million annually from their respective partnerships with Expedia and Kraken.

Further down the table, Newcastle United sit on £7.5 million per season with Noon, while Everton and Aston Villa generate £6 million annually from Stake and Betano. Chelsea remain the only notable high-profile side yet to announce a primary sleeve sponsor for the 26-27 campaign.

While all other Manchester United players took the pitch with league badges on both sleeves, Benjamin Šeško was spotted as the only one missing the patch on his left arm for reasons unknown.

Thanks to @jerseystory_vn for the information and collage.

Adidas introduced enlarged Three Stripes across its performance templates ahead of the 2026 World Cup, rolling the look out across club teams for the 26-27 season. Designed to maximize on-pitch brand visibility, the wider striping measures around 18mm across. However, its competitive rollout has drawn criticism from kit enthusiasts and fans who feel the oversized proportions overwhelm the aesthetic balance of modern kits.

The visual disruption is especially noticeable on long-sleeved shirts. When worn on the pitch by players like Manchester United captain Bruno Fernandes, the thick white stripes command the shoulders and arms, dwarfing surrounding elements like the collar and sleeve patches. While short-sleeved shirts offer breaks in coverage, the continuous run of oversized stripes down full-length sleeves makes the branding feel excessively dominant.

Despite the pushback, Adidas will retain this oversized stripe template through at least the 27-28 campaign.

Adidas has officially kicked off the new campaign by uniting its global roster of partner clubs in a massive group photo celebrating their 26-27 home kits. Shared across the brand's social channels with the tagline "we are so back – new season, new chaos, same love for the game," the promotional shoot gathers standout players from European heavyweights and top American clubs against a bold pink studio backdrop.

The star-studded visual highlights key brand ambassadors including Jude Bellingham (Real Madrid), Declan Rice (Arsenal), and Lionel Messi (Inter Miami) seated at the front alongside Bayern Munich. They are joined by players representing Manchester United, Liverpool, Juventus, and Newcastle United, as well as European and South American powerhouses such as AS Roma, Aston Villa, Ajax, Benfica, Lyon, Fenerbahce, Flamengo, Boca Juniors, River Plate, and Club América.

Featuring a mix of traditional colorways, bespoke patterns, and the brand's latest 2026-27 design templates, the united showcase underlines the German sportswear giant's extensive elite portfolio heading into the new season. All of the 26-27 home jerseys featured in the campaign are now rolling out through official Adidas channels and club retail stores worldwide.

Marcus Rashford has added two more numbers to his collection of tattooed shirt numbers. According to Manchester-based tattoo artist Dale McGovern, the forward now has 14 and 9, joining the familiar 39, 19 and 10 already inked on his body.

The No. 14 is linked to his time at Barcelona, where Rashford wore the number during his first move abroad and helped the club win La Liga and the Spanish Super Cup.

Meanwhile, No. 9 represents another chapter of his career, having been used at Aston Villa before Rashford returned to Old Trafford wearing the same number. It is also the fourth shirt number he has worn for Manchester United.

Thanks to Jersey Story for the visuals.

Manchester United striker Matheus Cunha was spotted sporting an unusual kit detail during Sunday's Manchester derby against Manchester City. Eagle-eyed kit enthusiasts quickly pointed out that the Brazilian forward took to the pitch with his sleeve badges completely reversed on his 26-27 home shirt.

Under standard Premier League kit regulations, the official competition badge and "No Room For Racism" patch must be applied to the player's right sleeve, while the left sleeve is reserved for the club's commercial sleeve partner. On Cunha's long-sleeve jersey, however, the configuration was flipped: the sponsor logo was applied to his right arm, leaving the Premier League badge positioned on his left sleeve.

Side-by-side images comparing Cunha's jersey to teammate Marcus Rashford clearly showed the contrast between the standard layout and Cunha's swapped sleeves. Whether caused by a mix-up in the kit room or an accidental printing error during match preparations, the subtle mistake provided a unique talking point for shirt collectors.

Manchester United have announced that the Manchester United Foundation logo will feature on the back of their shirts throughout the 26-27 UEFA Champions League campaign, marking the first time the charity's branding has appeared on the club's European kits. Positioned on the lower back beneath the squad numbers, the logo is used across the home, away, and third kits in European competition and is also available for fans to add to replica shirts at the Old Trafford Megastore, with net proceeds directly supporting the Foundation's youth and community programmes across Greater Manchester.

Manchester United have claimed the top spot in the Premier League sleeve sponsorship rankings for the 26-27 season following their multi-year agreement with global fintech firm SumUp. Worth a record-breaking £22 million per season, the partnership surpasses United's previous £20 million annual contract with DXC Technology. The SumUp branding will appear across the playing kits of the men's, women's, and academy sides in all competitions. Big thanks to @Lu_Class_.

The new agreement pushes Manchester United ahead of neighbors Manchester City, whose sleeve deal with cryptocurrency exchange OKX brings in £20 million per year. Arsenal follow closely in third place after securing an £18 million-a-year contract with payroll and HR platform Deel. Liverpool and Tottenham Hotspur both collect £15 million annually from their respective partnerships with Expedia and Kraken.

Further down the table, Newcastle United sit on £7.5 million per season with Noon, while Everton and Aston Villa generate £6 million annually from Stake and Betano. Chelsea remain the only notable high-profile side yet to announce a primary sleeve sponsor for the 26-27 campaign.

While all other Manchester United players took the pitch with league badges on both sleeves, Benjamin Šeško was spotted as the only one missing the patch on his left arm for reasons unknown.

Thanks to @jerseystory_vn for the information and collage.

Marcus Rashford has added two more numbers to his collection of tattooed shirt numbers. According to Manchester-based tattoo artist Dale McGovern, the forward now has 14 and 9, joining the familiar 39, 19 and 10 already inked on his body.

The No. 14 is linked to his time at Barcelona, where Rashford wore the number during his first move abroad and helped the club win La Liga and the Spanish Super Cup.

Meanwhile, No. 9 represents another chapter of his career, having been used at Aston Villa before Rashford returned to Old Trafford wearing the same number. It is also the fourth shirt number he has worn for Manchester United.

Thanks to Jersey Story for the visuals.