Puma

National League side Barrow AFC have completed their 2026-27 kit lineup with the launch of their new away shirt. Made by Puma, the away kit follows the release of the club's home strip earlier this month, confirming the brand as their technical sponsor for the upcoming season.

The Barrow AFC 2026-27 home kit, originally unveiled on June 1, is billed as "125 Years In The Making." The design serves as a traditional and commemorative tribute to the Cumbrian club's 125th anniversary. The newly revealed away kit provides a contrasting alternative for their travels, rounding out the wardrobe as they prepare for their National League campaign following their recent relegation from League Two.

Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.

Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.

The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.

The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.

Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.

USL Championship club New Mexico United has unveiled their new 2026 Bottle Rocket kit, produced by Puma. Released as a limited edition of just 505 pieces, the design is inspired by summer nights and pickup games, capturing the excitement of the 2026 soccer season.

The team will debut the special-edition strip on the pitch during their July 4 match against Oakland Roots SC.

The new Northampton Town 2026-27 away kit was officially launched today, introducing a clean and simple design by Puma. Featuring a classic white and claret colorway, the shirt has drawn mixed reactions from the fanbase, with some praising its timeless simplicity while others feel the look is a bit too basic. The new Puma Northampton Town 2026-27 away kit is available to purchase online and in the club store.

French Ligue 2 side Stade de Reims has officially unveiled its new Puma home kit for the 2026-27 season. Launched under the slogan "Toujours le même. Pour toujours le nôtre," the shirt features a simple and traditional red and white design that stays true to the club's heritage. The classic red body is complemented by white sleeves and details, offering a clean and familiar look for the team's upcoming campaign.

Cristiano Ronaldo turned heads ahead of Portugal's 2026 World Cup match against DR Congo by arriving at the stadium wearing Puma sneakers. The Portuguese captain, making his record sixth World Cup appearance, paired his Portugal national team jersey with the Salehe Bembury Puma Velum Nitro collaboration sneakers.

National League side Barrow AFC have completed their 2026-27 kit lineup with the launch of their new away shirt. Made by Puma, the away kit follows the release of the club's home strip earlier this month, confirming the brand as their technical sponsor for the upcoming season.

The Barrow AFC 2026-27 home kit, originally unveiled on June 1, is billed as "125 Years In The Making." The design serves as a traditional and commemorative tribute to the Cumbrian club's 125th anniversary. The newly revealed away kit provides a contrasting alternative for their travels, rounding out the wardrobe as they prepare for their National League campaign following their recent relegation from League Two.

Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.

Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.

The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.

The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.

Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.

USL Championship club New Mexico United has unveiled their new 2026 Bottle Rocket kit, produced by Puma. Released as a limited edition of just 505 pieces, the design is inspired by summer nights and pickup games, capturing the excitement of the 2026 soccer season.

The team will debut the special-edition strip on the pitch during their July 4 match against Oakland Roots SC.

French Ligue 2 side Stade de Reims has officially unveiled its new Puma home kit for the 2026-27 season. Launched under the slogan "Toujours le même. Pour toujours le nôtre," the shirt features a simple and traditional red and white design that stays true to the club's heritage. The classic red body is complemented by white sleeves and details, offering a clean and familiar look for the team's upcoming campaign.

The new Northampton Town 2026-27 away kit was officially launched today, introducing a clean and simple design by Puma. Featuring a classic white and claret colorway, the shirt has drawn mixed reactions from the fanbase, with some praising its timeless simplicity while others feel the look is a bit too basic. The new Puma Northampton Town 2026-27 away kit is available to purchase online and in the club store.

Cristiano Ronaldo turned heads ahead of Portugal's 2026 World Cup match against DR Congo by arriving at the stadium wearing Puma sneakers. The Portuguese captain, making his record sixth World Cup appearance, paired his Portugal national team jersey with the Salehe Bembury Puma Velum Nitro collaboration sneakers.

The 2026 World Cup is underway, and fans and commentators have quickly noticed a striking similarity in the footwear of the players. Across the pitch, pink has emerged as the dominant boot color. ESPN Brazil narrator @LARGOESPN recently highlighted this phenomenon on social media, pointing out the uniform pink cleats worn by numerous players during the opening matches of the tournament.

This trend is the result of all major sportswear giants launching pink-themed boot collections specifically for the 2026 World Cup. Adidas introduced the 'Road to Glory' pack, Nike unveiled the 'Breakout' collection, and Puma released the 'Showtime' pack. Even other brands like New Balance have adopted similar pink tones for their sponsored athletes. This widespread alignment on a single color has led to a noticeable loss of brand distinction on the pitch, with many observers noting the curious coincidence of all major brands opting for almost the exact same shade.

While the vibrant pink boots certainly stand out and offer a bright summer aesthetic, the uniformity has sparked discussion among fans. Some appreciate the bold look, while others miss the variety and clear brand identification that usually characterizes World Cup boot collections. As the 2026 World Cup progresses, this sea of pink cleats will undoubtedly remain a defining visual element of the tournament.

With only two days left until the start of the 2026 World Cup, all major brands have unveiled special boot collections for their star players ahead of football's biggest tournament. Coincidentally, shades of pink are set to dominate the green pitches across North America this summer. Big thanks to bootsculture.

Many brands have chosen vibrant pink and red tones as the main colors for their latest football boot collections, including the "Big Three": Nike, Adidas, and Puma. Other brands such as Skechers and New Balance have also embraced the trend.

- Adidas: 'Road to Glory' Pack
- Nike: 'Breakout' Pack
- Puma: 'Showtime' Pack
- Mizuno: 'Prism White' Pack
- Skechers: 'Sunset' Pack
- New Balance: 'Pure Ambition' Pack

Neymar has trained in the World Cup edition of the Puma Future football boots, called Showtime. The Puma 'Showtime' 2026 World Cup soccer cleats pack is set to release on Thursday, May 28, 2026.