More Details Revealed on Adidas Marseille Deal: Takeover Brought Forward to 27-28 Season for Up to €35M Per Year
, by Chris
- Deal Start Date: Adidas will now take over Olympique de Marseille's kit duties starting in the 2027-28 season, one year earlier than initially planned.
- Financial Details: The new Adidas contract is set to generate between
- Early Transition & Preparation: Adidas and Puma reached an agreement with compensation to conclude Puma's deal early, and Adidas managed to speed up the kit production process significantly faster than their usual timeframe.
More details have been shared by L'Équipe regarding Adidas's reunion with Olympique de Marseille, with the Three Stripes now set to take over kit duties starting in the 27-28 season, one year earlier than initially projected.
Adidas Marseille Kit Deal
Adidas and Puma reached an agreement involving compensation to conclude Puma's deal early, preventing the traditional dip in marketing investment and retail sales during a final lame-duck campaign.
The new contract is set to generate between €32 million and €35 million per season for OM, almost doubling the roughly €20 million per year paid by Puma since 2018.
Adidas has Marseille's kit already ready, but had to speed up the process. While it usually takes 18-24 months, the 3 stripes brand did it significantly faster this time.
