On to Make Football Kits
, by Chris
- On's Football Debut: Swiss performance brand On has entered football by signing Kylian Mbappé and Thierry Henry, initially highlighting innovative boots and generating curiosity about their potential teamwear designs.
- Gollo Design's Kit Concepts: Graphic creator Gollo Design (@gollofootball) developed extensive concept home kits for 16 major European clubs, envisioning On's design presence in club football teamwear.
- Design Identity and Heritage Integration: The concepts align with On's minimalist and technical aesthetic, featuring ultra-modern templates with ergonomic cuts and subtle integration of each club's heritage through technical textures and restrained graphics.
Swiss performance brand On has entered football, signing Kylian Mbappé from Nike and Sydney Schertenleib from Adidas, plus naming Thierry Henry as Director of Football. It was revealed by the Financial Times that On will enter the kit market - How could football kits by On look?
On Football Kit Concepts by Gollo Design
Graphic creator Gollo Design (gollofootball) has stepped up to answer that question with an extensive concept project. Imagining On entering European club football, Gollo created home kits for 16 top European teams, including Real Madrid, Arsenal, Barcelona, AC Milan, Juventus, Bayern Munich, Borussia Dortmund, PSG, and Sporting CP.
The concepts adhere to On's established design identity from running, trail, and tennis apparel. Each jersey is built on a shared, ultra-modern template characterized by ergonomic raglan-style cuts, reduced seam lines, and a sleek hybrid V-notch collar. The minimalist On logo sits cleanly on the right chest, complemented by discreet brand motifs positioned around the outer sleeve cuffs.
To translate each club's heritage into On's aesthetic, Gollo integrated the brand's signature technical textures. The AC Milan jersey reinterprets the traditional Rossoneri stripes through a fine halftone dot fade, while Arsenal's concept features soft red-to-white gradients emerging from the sleeves into the body. Borussia Dortmund receives subtle ombré shading across a clean yellow base, and clubs like Juventus, Bayern Munich, and PSG showcase sharp, restrained applications that emphasize technical fabrications over busy graphics.
What do you think of these On football kit concepts? Would you like to see the Swiss brand making the kits for a big club? Let us know in the comments below.