Aston Villa Close to Announcing New 26-27 Front-of-Shirt and Sleeve Sponsors

Aston Villa are on the verge of announcing new front-of-shirt and sleeve sponsors for the upcoming 26-27 season. Following the expiration of their primary agreement with Betano at the end of the 25-26 campaign, which coincides with the Premier League's ban on front-of-shirt gambling sponsors, the club is finalizing a major commercial overhaul. Big thanks to @Lu_Class_.

Visit Rwanda to Become New Aston Villa Sleeve Sponsor

For the sleeve sponsorship, Visit Rwanda has emerged as the clear favorite. The tourism board recently concluded its long-running £10m-per-year partnership with Arsenal and has been seeking a competitive Premier League alternative. Speculation intensified after leaked photos displaying Visit Rwanda branding at Villa Park surfaced in recent weeks, strongly suggesting an imminent announcement.

£20m-£25m Front-of-Shirt Target

Regarding the main front-of-shirt spot, Aston Villa are reportedly targeting a lucrative deal valued between £20 million and £25 million per year. To meet these demands and capitalize on their growing global profile, the club has been in discussions with some of the largest companies in the region to take the primary spot on their 26-27 Adidas kits.

Training Wear and Facility Naming Rights

In addition to the matchday kits, Aston Villa are actively seeking a successor for their short-term training wear sponsor, El Gouna Red Sea. Former main sponsor Betano remains interested in retaining a presence at the club by securing other commercial assets, which could potentially include the training kit. This comes shortly after Betano agreed to a similar training wear deal with Tottenham Hotspur for the 26-27 season.

Which brand would you like to see as Aston Villa's front-of-shirt sponsor for the 2026-27 season? Let us know in the comments below.