Aston Villa Close to Announcing New 26-27 Front-of-Shirt and Sleeve Sponsors
Jul 13, 2026, by Phan Tich Giay
- New Sponsor Announcement Imminent: Aston Villa is set to announce new front-of-shirt and sleeve sponsors for the 2026-27 season, following the end of their Betano deal and the Premier League's gambling sponsorship ban.
- Visit Rwanda as Sleeve Sponsor: Visit Rwanda, after ending its partnership with Arsenal, is strongly tipped to become Aston Villa's new sleeve sponsor, with leaked branding at Villa Park suggesting an imminent announcement.
- Front-of-Shirt Value Target: Aston Villa is reportedly seeking a front-of-shirt sponsorship deal valued between £20 million and £25 million annually to capitalize on their growing global profile.
Aston Villa are on the verge of announcing new front-of-shirt and sleeve sponsors for the upcoming 26-27 season. Following the expiration of their primary agreement with Betano at the end of the 25-26 campaign, which coincides with the Premier League's ban on front-of-shirt gambling sponsors, the club is finalizing a major commercial overhaul. Big thanks to @Lu_Class_.
Visit Rwanda to Become New Aston Villa Sleeve Sponsor
For the sleeve sponsorship, Visit Rwanda has emerged as the clear favorite. The tourism board recently concluded its long-running £10m-per-year partnership with Arsenal and has been seeking a competitive Premier League alternative. Speculation intensified after leaked photos displaying Visit Rwanda branding at Villa Park surfaced in recent weeks, strongly suggesting an imminent announcement.
£20m-£25m Front-of-Shirt Target
Regarding the main front-of-shirt spot, Aston Villa are reportedly targeting a lucrative deal valued between £20 million and £25 million per year. To meet these demands and capitalize on their growing global profile, the club has been in discussions with some of the largest companies in the region to take the primary spot on their 26-27 Adidas kits.
Training Wear and Facility Naming Rights
In addition to the matchday kits, Aston Villa are actively seeking a successor for their short-term training wear sponsor, El Gouna Red Sea. Former main sponsor Betano remains interested in retaining a presence at the club by securing other commercial assets, which could potentially include the training kit. This comes shortly after Betano agreed to a similar training wear deal with Tottenham Hotspur for the 26-27 season.
Which brand would you like to see as Aston Villa's front-of-shirt sponsor for the 2026-27 season? Let us know in the comments below.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.
