Official: Puma Announces Long-Term Olympique Marseille Kit Deal
Mar 26, 2017, by Pat
- New Kit Supplier: Puma will replace Adidas as Olympique Marseille's kit supplier starting in the 2018-19 season.
- Store Management Shift: Olympique Marseille will regain management of their club stores as part of the Puma deal.
- Financial Significance: The Puma deal is the most important commercial contract in the club's history, providing significant annual income.
Confirming the earlier rumors, Puma today announced that it will succeed Adidas at the Stade Velodrome and will kit out Olympique Marseille starting in the 2018-19 season.
Puma Confirms Olympique Marseille Kit Deal
Puma will release its first Olympique Marseille jerseys in July 2018.
Adidas will leave the Southern French club after what seems like an eternity due to disagreements over the value of a future deal and especially the merchandising and management of club stores. With the Puma deal, these stores will go back to being managed by Olympique Marseille.
No further details on the duration or financial value of the Olympique Marseille Puma kit deal have been announced, but it was rumored to be worth around €15 million per season prior to the announcement.
Bjoern Gulden, Chief Executive Officer for Puma said : “We are very proud to become the partner of Olympique de Marseille. The club has a great tradition, great attitude, they play a fast and fun style of football, they have the best fans and the new owners have great ambitions and plans for the future. We think this is a great fit for PUMA and are really looking forward to this partnership."
Jacques-Henri Eyraud, President at Olympique Marseille said: “OM will be the most important sports club for Puma in France and we have been very impressed by the will of its managers to actively support us on an international scale. It is a tremendous show of confidence for our ‘OM Champion Project’. This contract will provide us significant annual incomes required to allow us to achieve our sports objectives. It is the most important commercial contract in the history of the club.”
Are you happy to see OM join forces with Puma? Drop us a line below, and check out the Kit Overview for all leaked jerseys for the 17-18 season.
Barcelona 26-27 Third Kit Official Images Leaked
Official studio images of the FC Barcelona 26-27 third kit have emerged online via Barça shirt insider @memorabilia1899, giving fans a complete look at Nike's latest design for the Catalan club. The strip is scheduled to be officially launched and available in stores on Wednesday, 12 August 2026.
The shirt features a light green base with a sharp, vertical zigzag pattern down the front that splits two distinct tones of teal. Navy blue trim accents the collar and sleeve cuffs, while subtle red piping runs along the shoulder seams. The front is completed with the traditional full-color Barça crest, a navy Spotify logo, and a pink Nike Swoosh.
AVS Futebol 26-27 Home Kit Released
Portuguese Primeira Liga AVS Futebol SAD has officially unveiled their new home kit, produced by Adidas and will be worn in the upcoming 26-27 campaign.
The shirt is built around a white base with red vertical stripes across the shirt. The sleeves are divided into two panels of red and white, while the collar, sleeve cuffs and shoulder 3-stripes are all in vibrant yellow. The club crest is displayed in full color, whereas the adidas logo is black.
What do you think of the new Adidas AVS Futebol 26-27 home kit? Let us know in the comments below.
SM Caen 26-27 Home Kit Released
French Ligue 3 club Stade Malherbe Caen have unveiled their new 2026-27 home kit, made by Nike. Released under the campaign "Un maillot, 1000 expressions" ("One jersey, 1000 expressions"), the shirt celebrates the passion and emotions shared by the club's supporters.
The Nike SM Caen 2026-27 home shirt brings together the club's traditional red and blue in bold vertical stripes, with a white V-neck collar and matching sleeve cuffs adding a clean contrast. White Nike and sponsor logos complete the classic design.
What do you think of the new SM Caen 2026-27 home kit? Let us know your thoughts in the comments below.
FC Sochaux-Montbéliard 26-27 Away Kit Released
French Ligue 2 club FC Sochaux-Montbéliard have officially unveiled the 2026-27 away kit. Made by Eldera, the new shirt celebrates the club's return to Ligue 2 with a design rooted in the identity and heritage of Franche-Comté.
The Eldera FC Sochaux-Montbéliard 2026-27 away shirt features a royal blue base with dark navy detailing on the polo collar and sleeve cuffs. An intricate tonal graphic covers the shirt, incorporating regional and club symbols including the Franche-Comté lion, industrial gears, the founding year 1928 and the motto "Ici bat le cœur comtois". Bright yellow logos and crest details provide a bold contrast.
What do you think of the new FC Sochaux-Montbéliard 2026-27 away kit? Let us know your thoughts in the comments below.
VfB Lübeck 26-27 Away Kit Released
German Regionalliga Nord side VfB Lübeck and kit supplier Capelli Sport have officially presented the club's new away kit for the 26-27 season. The new strip introduces a fresh look for the team's upcoming campaign on the road. The Capelli VfB Lübeck 26-27 away shirt is predominantly white with eye-catching red raglan sleeves. The sleeves feature a modern graphic design composed of fading red line patterns that extend down toward the cuffs. Red accents are also applied to the Capelli logo on the right chest and the Urbach Bauunternehmung Hamburg sponsor crest across the front. The club's iconic green and white crest sits on the left chest, preserving traditional team identity alongside the red and white color scheme.
US Avellino 26-27 Home, Away & Third Kits Released
Italian side US Avellino 1912 and local technical sponsor Magma have officially unveiled the club's new kit collection for the 26-27 season. Presented during a special event at Piazza Libertà in Avellino, the new lineup celebrates the connection between the club and its home region of Irpinia, continuing a successful partnership between the two entities.
The 26-27 home kit maintains Avellino's traditional look, featuring a green base with crisp white accents on the V-neck collar, cuffs, and side paneling. The away kit flips the color scheme into a clean white shirt complemented by dark green details on the collar and trim. Both shirts incorporate a subtle vertical woodgrain texture embedded within the main fabric, alongside the main sponsor emblem of Provincia di Avellino on the front.
Stepping away from traditional designs, the 26-27 third shirt offers a distinctive artistic tribute to local culture. The jersey displays an intricate autumnal graphic pattern featuring grapes, chestnuts, and wolf motifs in natural earthy tones, finished with a black classic collar.
Yverdon Sport 26-27 Away Kit Released
Swiss club Yverdon Sport and technical partner Macron have officially unveiled the team's new away kit for the 26-27 season.
The Macron Yverdon Sport 26-27 away shirt features a predominantly white base complimented by a classic green polo collar. Eye-catching green geometric line patterns detail the sleeves, giving the jersey a modern edge. A green Macron emblem and stylized YS crest sit on the chest, while the main AON sponsor logo and player numbering on the back are rendered in a contrasting copper tone. The club's founding year 1897 is printed on the upper back below the collar.
White shorts and matching white socks complete the full look for Yverdon Sport's 26-27 away strip.
Académica de Coimbra 26-27 Home Kit Released
Portuguese club Académica de Coimbra and Puma have officially unveiled the new home shirt for the 26-27 season. The design stays true to the traditional identity of A Briosa, delivering a clean and timeless look for the upcoming campaign.
The Puma Académica de Coimbra 26-27 home jersey features a simple, solid black base paired with white accents. It comes with a classic crew-neck collar and tonal short sleeves. White Puma cat branding and the iconic club crest appear on the chest, while sponsor logos are displayed in white across the front.
Black shorts and black socks complete the full monochrome outfit for the 26-27 season. The new kit is now available through the club official online store.
Livyi Bereh 26-27 Home & Away Kits Released
Ukrainian club FC Livyi Bereh Kyiv has officially presented its new home and away kits for the 26-27 season. Madeby Nike, the new uniforms introduce clean looks featuring custom club branding and national symbols.
The Livyi Bereh Kyiv 26-27 home kit comes in the club's traditional yellow, complemented by warm orange paneling on the sleeves and shoulders. The away shirt utilizes a deep green base with dark green sleeve accents. Both jerseys display a prominent outline graphic of the club's signature stork on the lower left side, alongside the Ukrainian map badge situated centrally on the chest between the Nike Swoosh and the club's crest.