Football Leaks - All Details of Real Madrid's €1 Billion Adidas Deal Leaked
May 5, 2017, by Chris
German newspaper Der Spiegel today published more documents from Football Leaks. According to the report, Spanish giants Real Madrid earn €100m a year from their Adidas deal, while the German brand will also have a say in title celebrations at Cibeles to position the brand.
Some months ago, it was rumored that Under Armour could become Real Madrid's new kit maker.
Real Madrid Adidas Deal Worth More Than €100 Million / Year
The leaked paperwork reveals that Adidas have committed to pay Real Madrid one billion Euro between 2015 and 2024. Annually, Real Madrid will receive a fixed payment of 70 million Euro, plus 22.5 percent of all sales of Real Madrid branded merchandise made by Adidas (Real Madrid will receive at least addtional 30 million Euro per year + 22.5% of sales that exceed that sum).
As is common with such deals, there are also a series of bonuses for the club: if Real Madrid wins the league Adidas will pay up 2.5 million Euro (this sum will rise to 3.5 million Euro after 2020). For a Real Madrid triumph in the Champions League Adidas will pay five million Euro (this sum will rise to 7 million Euro after 2020).
In the unlikely case that Real Madrid would be relegated to the second division, the club would still receive 65 million Euro / year.
Adidas have also secured the right to organize Real Madrid's traditional title celebrations at the Cibeles fountain in central Madrid.
Der Spiegel also revealed that the previous contact between Madrid and Adidas, signed in 2011, included a 40 million Euro up-front payment "in cash".
Share your thoughts in the comments below.
Striking Puma AC Milan King Long-Sleeve Lifestyle Jersey Released
Puma has released a new AC Milan King long-sleeve lifestyle jersey as part of its off-pitch collection. The piece features a striking glowing red and dark gray smoky graphic pattern across the body, complemented by a black V-neck collar housing the Puma King logo. A centered AC Milan crest is positioned on the chest, while patterned logo tape runs down the sleeves to complete the relaxed-fit design.
Crawley Town 26-27 Third Kit Released
Erreà and Crawley Town have officially launched the club's new third kit for the 26-27 season. The jersey features a clean white base complemented by vibrant purple details, including a prominent purple chest band across the front, a classic purple collar, matching sleeve cuffs, and purple shorts.
Tranmere Rovers 26-27 Third Kit Released
Tranmere Rovers and kit supplier Mills have officially launched the club's new third kit for the 26-27 season. The jersey features a light blue base covered in an all-over geometric chevron graphic pattern, accented by soft pink detailing along the V-neck collar, shoulders, sleeve trim, and side panels.
Completing the look, the shirt displays a black Mills logo on the right chest, the traditional full-color Tranmere Rovers crest on the left, and the Sure Solutions sponsor logo across the center.
Club America 26-27 Away Kit Released
Club América have officially unveiled their new 2026-27 away kit, bringing back the iconic 'CA' crest from the 1980s, complemented by a distinctive chevron pattern across the front of the shirt.
The Adidas Club América 2026-27 away shirt features a sleek dark grey and black base, highlighted by a massive tonal V-shaped chevron graphic dominating both the front and back of the jersey.
