Chelsea To Lose Potential Revenue Because Of New Stadium Name Choice?
Jul 26, 2017, by Chris
Chelsea want to borrow £500 million to build their new stadium rather than rely on Roman Abramovich to pay for it. The reigning Premier League champions received planning permission for the ambitious 60,000-seat redevelopment of Stamford Bridge by the Mayor of London in March, but have yet to confirm how they intend to fund one of the most ambitious stadium redesigns attempted in the UK.
Chelsea in Negotiations With 'A Number Of Companies' Over Naming-Right Deal
The Times reports that Chelsea have held talks with banks in the past few months about obtaining loans totaling £500 million, which is £100 million more than Tottenham Hotspur are borrowing from three banks to fund their new stadium.
The Times also says that Chelsea is in negotiations with a number of companies over a naming-rights deal in order to provide the rest of the funding. Unlike Tottenham, Chelsea are committed to keeping the name of their ground in the full title, with The X Stadium at Stamford Bridge as preferred formulation. This could reduce the value of the deal.
The initial estimates of £500 million appear conservative, particularly compared to the price of Spurs' new stadium that has risen to £800 million one year before expected to be completed.
Chelsea will likely start to rebuild their stadium in 2020. During the building of the stadium, the club will have to leave Stamford Bridge and probably play their homes games at Wembley for several seasons.
Do you think that keeping the Stamford Bridge in the name will reduce potential revenue from a naming-rights deal? Let us know in the comments below.
FC Vaduz 26-27 Home, Away & Third Kits Released
The new FC Vaduz 2026-27 home, away, and third kits have been officially unveiled. Made by Puma, the shirts will be worn during the club's upcoming Swiss Super League campaign following their recent promotion to the top flight.
The Puma FC Vaduz 2026-27 home kit updates the club's traditional split front panel design by replacing the former burgundy half with a clean white section.
Completing the collection, the Puma FC Vaduz 2026-27 away and third kits were launched shortly after the home shirt to offer alternative looks for the team's travels.
Adidas Besiktas Vs Nike Besiktas 26-27 Kits
Besiktas today released their 2026-2027 Nike kits. Due to the late agreement of the deal, the club received not fully bespoke looks - Adidas had already prepared bespoke designs for Besiktas.
Cádiz 26-27 Home Kit Leaked
The new Cádiz CF 2026-27 home kit has been leaked by local journalist Carlos Sacaluga, providing a first look at the club's inaugural design by their new supplier, Kappa.
The shirt features a remarkably simple, polo-style aesthetic in the club's traditional yellow and blue colors.
Following its appearance online, the minimalist design has drawn a largely negative reaction from supporters, with many criticizing the kit for looking more like a basic polo shirt than a bespoke football jersey.
Puma Model for Marseille 2026-27 Away Kit Has "Paris" Tattoo
Puma's promotional campaign for the new Olympique Marseille 2026-27 away kit has sparked controversy and amusement online after eagle-eyed fans spotted a "Paris" tattoo on the arm of one of the models.
The images, which quickly circulated on social media, show the model wearing the new Marseille away shirt with the word "Paris" clearly visible on his forearm, a major faux pas given the fierce rivalry between OM and Paris Saint-Germain. While some fans initially suspected the images were edited, reports suggest the tattoo was visible in official promotional materials and on the club's site before potentially being retouched on Puma's official store.
Tonbridge Angels 26-27 Third Kit Released
English National League South side Tonbridge Angels have officially revealed their new 2026-27 third kit, produced by Hope & Glory. Chosen by a vote among the club's owners, the new third shirt features a lilac base color.
