Chelsea To Lose Potential Revenue Because Of New Stadium Name Choice?
Jul 26, 2017, by Chris
Chelsea want to borrow £500 million to build their new stadium rather than rely on Roman Abramovich to pay for it. The reigning Premier League champions received planning permission for the ambitious 60,000-seat redevelopment of Stamford Bridge by the Mayor of London in March, but have yet to confirm how they intend to fund one of the most ambitious stadium redesigns attempted in the UK.
Chelsea in Negotiations With 'A Number Of Companies' Over Naming-Right Deal
The Times reports that Chelsea have held talks with banks in the past few months about obtaining loans totaling £500 million, which is £100 million more than Tottenham Hotspur are borrowing from three banks to fund their new stadium.
The Times also says that Chelsea is in negotiations with a number of companies over a naming-rights deal in order to provide the rest of the funding. Unlike Tottenham, Chelsea are committed to keeping the name of their ground in the full title, with The X Stadium at Stamford Bridge as preferred formulation. This could reduce the value of the deal.
The initial estimates of £500 million appear conservative, particularly compared to the price of Spurs' new stadium that has risen to £800 million one year before expected to be completed.
Chelsea will likely start to rebuild their stadium in 2020. During the building of the stadium, the club will have to leave Stamford Bridge and probably play their homes games at Wembley for several seasons.
Do you think that keeping the Stamford Bridge in the name will reduce potential revenue from a naming-rights deal? Let us know in the comments below.
Blackpool 26-27 Third Kit Released - 125 Years of Bloomfield Road
English League One club Blackpool FC and Puma have officially unveiled their special third kit for the 2026-27 season. The limited-edition jersey doubles as a commemorative anniversary release celebrating 125 years of the club calling Bloomfield Road their permanent home since 1901.
The Blackpool 26-27 third shirt features an off-white base covered in an intricate archival collage graphic. The print incorporates historical references from throughout the ground's history, including vintage crests, old match tickets, and nods to iconic stadium stands such as Spion Kop and the West Paddock. A prominent horizontal band in the club's signature tangerine stretches across the chest, framing the Fylde Coast Homes sponsor, complemented by a tangerine crew neck collar, matching Puma cat logos, and a retro club crest.
Only 1,901 individually numbered shirts will be produced, paying tribute to the stadium's founding year. The Blackpool 2026-27 third kit goes on sale online and at the club shop on August 29, 2026, ahead of their league encounter against Peterborough United.
US Sambenedettese 26-27 Third Kit Released
Italian Serie C club US Sambenedettese and technical sponsor Erreà have officially launched their new third kit for the 2026-27 season. Designed by Erreà Creative Lab, the shirt completes the club's set for the new campaign alongside the previously released home and away jerseys.
The Sambenedettese 26-27 third jersey introduces a stylish petrol green base, paired with vibrant red logos and detailing alongside navy blue accents. It features a classic polo collar with a dual-color red and navy V-insert at the neck, matched by striped sleeve cuffs.
Deeply rooted in local culture, the design pays homage to San Benedetto del Tronto by incorporating verses by celebrated local poet Bice Piacentini into the shirt. A monochromatic red club crest and matching sponsor applications round off the refined look.
CD Toledo 26-27 Away Kit Released
Spanish club CD Toledo and technical sponsor Joma have officially launched the new away kit for the 2026-27 season. Unveiled under the motto "Toledo brilla. Con luz propia" (Toledo shines with its own light), the design brings a sharp and elegant look for the Tercera Federación outfit.
The Joma CD Toledo 2026-27 away jersey features a black base detailed with thin vertical gold pinstripes running down the front and sleeves. A subtle geometric jacquard pattern is incorporated into the fabric, while the club crest, Joma logo, and front sponsor branding from Cerveza LA SAGRA all appear in a clean, matching monochrome gold.
Black shorts and socks with gold accents complete the new Joma CD Toledo 2026-27 away strip.
Sandhausen 26-27 Away Kit Released
The new SV Sandhausen 26-27 away kit has been unveiled. Made by Italian brand Macron, the new strip introduces a clean and stealthy look for the German side.
The Macron SV Sandhausen 2026-27 away shirt is predominantly black, accented with dark grey trim on the collar and sleeve cuffs. The design keeps things classic and understated, paired with crisp white sponsor logos and a monochrome SV Sandhausen crest on the chest.
Black shorts and socks complete the new Macron SV Sandhausen 26-27 away strip.
