Real Madrid Struggle To Find Naming Rights Sponsor For Soon Revamped Bernabeu
Real Madrid are struggling to find a naming rights partner for their Santiago Bernabeu stadium, according a recent report from Spanish news outlet El Confidencial.
The Santiago Bernabeu has been Real Madrid's home since 1947. It is to undergo a €575 million overhaul in 2019. The extent of the costs of the project has heightened the importance of a naming rights deal for the club.
Microsoft, Abu Dhabi and Spanish oil and gas multinational company Cepsa have been all already lined with a potential naming rights deal.
Risk Of Name Being Overshadowed by Historic Status of Bernabeu - Real Madrid Struggle for Bernabeu Naming Rights Deal
Apparently the major barrier for brands is the risk of any name being overshadowed by the historic status of the Santiago Bernabeu, which could be continued to be referred to by its traditional name instead of the new partnership brand.
According to El Confidencial, potential investors said that the situation would be different if the club was building a new ground, rather than renaming and redeveloping the existing arena. Arsenal's Emirates Stadium, Bayern Munich’s Allianz Arena and Atletico Madrid’s Wanda Metropolitano were all built with the naming rights deal in mind.
In January, it was reported that a deal with Spanish oil and gas multinational company Cepsa had been in talks regarding a possible €400 million naming rights deal for the stadium, only for the deal to break down.
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Vintage Football Shirts
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2011/12 New York Cosmos *BNWT* Fleece Baseball Jacket (Multiple Sizes) Umbro
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Adidas Germany 'Alternate History' 1992 Collection Leaked
Update - Friday, May 22, 2026: Thanks to our follower @Julifu90, we have an image of the t-shirt of the Adidas Germany EQT 1992 retro collection. It is set to be released in the coming days.
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
River Plate 26-27 Home & 125th Anniversary Kits Leaked + Training
We can give you a first look at the River 26-27 training look, plus new images of the home and 125 years kit.
