Real Madrid Struggle To Find Naming Rights Sponsor For Soon Revamped Bernabeu
Oct 13, 2018, by Chris
Real Madrid are struggling to find a naming rights partner for their Santiago Bernabeu stadium, according a recent report from Spanish news outlet El Confidencial.
The Santiago Bernabeu has been Real Madrid's home since 1947. It is to undergo a €575 million overhaul in 2019. The extent of the costs of the project has heightened the importance of a naming rights deal for the club.
Microsoft, Abu Dhabi and Spanish oil and gas multinational company Cepsa have been all already lined with a potential naming rights deal.
Risk Of Name Being Overshadowed by Historic Status of Bernabeu - Real Madrid Struggle for Bernabeu Naming Rights Deal
Apparently the major barrier for brands is the risk of any name being overshadowed by the historic status of the Santiago Bernabeu, which could be continued to be referred to by its traditional name instead of the new partnership brand.
According to El Confidencial, potential investors said that the situation would be different if the club was building a new ground, rather than renaming and redeveloping the existing arena. Arsenal's Emirates Stadium, Bayern Munich’s Allianz Arena and Atletico Madrid’s Wanda Metropolitano were all built with the naming rights deal in mind.
In January, it was reported that a deal with Spanish oil and gas multinational company Cepsa had been in talks regarding a possible €400 million naming rights deal for the stadium, only for the deal to break down.
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Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
Adidas Croatia 2026-27 Home & Away Kits Leaked - 4 Real Images
Vietnamese kit expert jerseyreview has leaked 4 new real images of the new Adidas Croatia 2026-27 home & away kits, which will be released soon.
The new Adidas Croatia 2026-27 home kit retains the traditional red and white checkerboard pattern but incorporates ancient Glagolitic script graphics into the red squares, symbolizing Croatian cultural identity.
The new Adidas Croatia 2026-27 away kit features lace-inspired graphics, drawing from Croatia's rich tradition of intricate lace-making.
