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Volkswagen Becomes First-Ever US Soccer Training Kit / Main Sponsor

The United States Soccer Federation (US Soccer) recently announced a ‘landmark’ partnership with Volkswagen of America. The new Volkswagen US Soccer deal is worth a reported eight figures annually, i.e. more than 10 million USD / year.

US Soccer Federation Signs 4-Year Volkswagen Presenting Sponsor Deal

The new US Soccer Volkswagen deal runs until 2022. The German carmakerbecomes the governing body’s first ever presenting partner, which means that the VW logo will feature on the training jerseys of all US Soccer teams.

The Volkswagen sponsorship agreement is US Soccer’s second-largest deal, only behind its longstanding apparel partnership with sportswear giant Nike.

The contract also designates Volkswagen as the presenting partner of the Tournament of Nations, a round-robin international women’s competition that takes place in the US in year without a FIFA Women’s World Cup or Olympic Games.

“Volkswagen will be one of the most active and visible partners US Soccer has ever had, providing us with additional resources for more programs that can impact and help develop the sport, while also allowing us to reach more fans of the game across the country,” said US Soccer chief executive and secretary general Dan Flynn. “We look forward to the next four years together as we drive towards our mission of becoming the preeminent sport in the United States.”

“Our program is about helping to grow this great sport in the US,” added Scott Keogh, president and chief executive at Volkswagen Group of America. “The first step is making it easier for women to stay with the sport and pass on their wisdom and passion and love to the next generation of players. Soccer is the people’s sport and Volkswagen is the people’s car.”

Share your thoughts in the comments below.

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English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.

The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.

Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.

Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.

Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.

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Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.

Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.

The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.

The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.

What are your thoughts on this intricately detailed Diadora and Goiás Romaria kit? Let us know in the comments below.

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