LEAKED: Here Is What Nike Pays Cristiano Ronaldo
In 2016, Nike and Cristiano Ronaldo announced that they extended their long-standing and successful partnership. Now it has been revealed how much the Nike CR7 deal is worth.
This news comes from a pre-print of the current issue of German news weekly SPIEGEL, which has published excerpts from the new book "Football Leaks 2 - New Revelations from the World of Professional Football".
"I have a great relationship with the brand and good friends in the company," CR7 said about Nike during his "golden" contract renewal in 2016. "We're a family, that's my brand."
Cristiano Ronaldo Receives 16 Million Euro / Year For 10-Year Nike Deal Signed in 2016
Cristiano Ronaldo is to receive 162 million Euro for 10 years (16 million Euro / year) from the US sporting goods group Nike as advertising partner. This is the result of a draft contract between Nike and Polaris Sports Limited in Dublin, which owns the worldwide marketing rights of the professional soccer player.
The Portuguese superstar's agreement with Nike is scheduled to run from September 2016 to mid-2026.
However, the 16 million per year limit is not the limit of what CR7 can get from Nike. If Cristiano Ronaldo wins the FIFA World Player Of The Year award, he will receive an additional four million per year from Nike.
Polaris Sports did not respond to a request for a statement. Ronaldos consultant Jorge Mendes and his agency Gestifute did not comment. The company Nike said on request: "We do not comment on contracts with athletes".
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Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
