No BMW: Bayern München Extends Audi Deal - 50 Million Euro / Year
Jan 14, 2020, by Chris
FC Bayern Munich has announced that they will continue their partnership with its sponsor Audi for four more years until 2029. Audi will thus remain the exclusive automotive partner of Bayern. The substantive partnership will also be expanded in the context of the extension.
The Audi Bayern Munich contract was originally due to run until 30 June 2025. Just a year ago, it looked like Audi and the Munich team would be separated, with BMW becoming the team's new share holder and sponsor.
New Bayern Munich Audi Deal Worth 500 Million Euro For 10 Years
The new deal with Audi means that FC Bayern München will receive a total of around 500 Million Euro - about 50 Million per contract year. This corresponds to an annual increase of 15 million euros compared to the old contract.
Audi thus remains the exclusive automobile partner of FC Bayern. The early contract extension also sees the content of the partnership being expanded. Electrification and innovative marketing will be the main strategic areas of focus in the future. To underline this, it has been agreed that all FC Bayern first-team players will receive a fully electronic Audi e-tron in 2020.
FC Bayern München AG CEO Karl-Heinz Rummenigge said: “I’m very happy about the early extension to our partnership with Audi. For FC Bayern, this agreement is an important strategic step into the future. FC Bayern and Audi have now been working together for more than one and a half decades in a way that is trustful, earnest and beneficial to both brands. Now it’s assured that this partnership will continue for almost 10 more years.”
Andreas Jung, FC Bayern München AG board member responsible for marketing, added: “Both Audi and FC Bayern place importance on forward thinking and innovation on the one hand, and stability and reliability on the other. Both partners have the ambition to be number one in Germany. We are very much looking forward to many joint activities, many joint events and many more years together with Audi.”
“FC Bayern fits perfectly with Audi’s strategic realignment,” commented Hildegard Wortmann, AUDI AG board member for sales and marketing. The two strong brands are renowned worldwide for premium experiences. “We want to be close to our fans, customers and potential customers. As the exclusive automobile partner of FC Bayern, we have the opportunity to present new concepts of mobility, electromobility and connectivity, and make them tangible.” AUDI AG board member for finance, China and legal affairs Alexander Seitz said: “Working together with FC Bayern, one of the top clubs in the world with 650 million fans across the globe and 135 million fans in China alone, opens up new, joint marketing opportunities, particularly in China, which is Audi’s most important growth market.”
Interestingly, the partnership with Audi also includes the possibility to implement different campaigns and events with other Volkswagen Group brands. The Volkswagen Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
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Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
Adidas Argentina Messi 'Farewell' 2026 Kit Leaked - Coming Soon
@EldenMonitors has leaked the launch images of the special Adidas Argentina Messi “Farewell” 2026 jersey, which is set to be released soon.
Novara 26-27 Third Kit Released
Italian Serie C side Novara FC and technical partner Erreà have officially released the club's new third kit for the 26-27 season. Following the release of their traditional azzurro home strip earlier in the summer, the new third shirt delivers a stealthy, understated alternative aesthetic for the current campaign.
The Erreà Novara 26-27 third jersey is built on a solid black base and adopts a full monochrome palette. Instead of the standard club crest, the chest features Novara's historic crossed shield rendered in clean white embroidery. Erreà's logos on the right chest and shoulders, alongside long-time front-of-shirt sponsor Igor Gorgonzola and secondary partners Cristanini Viaggi and Intesa Pour Homme, are similarly applied in monochrome white.
Completing the strip, matching black shorts and black socks with white accents and crest detailing round off the uniform for the 26-27 Serie C campaign.
RB Linense 26-27 Away Kit Released
Spanish Tercera Federación side Real Balompédica Linense, popularly known as La Balona, has officially unveiled its new away kit for the 26-27 season. Produced by long-term technical partner Hummel, the new strip follows the release of the club's classic striped home kit earlier this summer.
Presented under the slogan "Segunda Piel" (Second Skin), the Hummel RB Linense 26-27 away jersey combines a deep navy base with rich gold detailing. Across the front, the shirt features tonal diagonal sashes that create a dynamic textured look. Gold accents appear on the V-neck collar, the sleeve cuffs, and Hummel's trademark shoulder chevrons, which are matched by a monochrome metallic gold club crest and Lotus chest sponsor.
The new away uniform is completed by matching navy and gold shorts and socks. The RB Linense 26-27 away shirt is already available for purchase through the club's official offices.
US Amal Tiznit 26-27 Home Kit Released
Moroccan club US Amal Tiznit have officially unveiled their new home kit for the 26-27 campaign, manufactured by domestic sportswear brand Bang Sports. The launch arrives during a historic chapter for the side, having achieved back-to-back promotions to compete in Morocco's top flight, the Botola Pro, for the first time in club history.
The Bang Sports Amal Tiznit 2026-27 home jersey is centered around the club's traditional sky blue colorway, decorated with intricate Moroccan geometric patterns across the entire front. Gold accents line the V-neck collar, while white side panels and sleeve trim bring contrast to the shirt. On the reverse, the kit adopts tonal vertical pinstripes alongside clean white player names and squad numbering.
Several sponsor marks are placed across the chest, sleeves, and lower back, complemented by Bang Sports branding and an authentic licensed patch near the hem. The new strip will be worn throughout US Amal Tiznit's debut season in the Moroccan top flight.