OFFICIAL: All-New Argentinian League Brand & Logo Revealed - No More Superliga Argentina

Update: Liga Argentina champions Boca Juniors have revealed the official Liga Argentina 2020 champions sleeve badge - it is completely gold with white borders.

Liga Argentina Champions Badge

Update: The new Liga Argentina logo has been in use in the first division of Argentina since a few weeks. @camisetas_nani shared two nice pictures of the official sleeve badge of the Liga Argentina.

May 2020 - OFFICIAL: All-New Argentinian League Brand & Logo Revealed

Confirming what got first shown accidentally(?) off in a short video a few weeks ago, the football federation last night unveiled the all-new official branding for the Argentinian League.

In 2017, the Argentine Football Association launched their all-new branding for first Argentine league. Since then, the league was not called just AFA Primera División (Argentine First Division) anymore but Superliga Argentina.

Finally An Own Branding & Logo - All-New Superliga Argentina Launched

Argentinian Professional Football League - 2020 Logo

Chekc out the new logo for the 'Liga Argentina' below.

A radical revolution, and a bit of a step back, the all-new Argentina Logo comes with a more traditional look than the Superliga Argentina. In fact, the new Argentina first division is now called "Liga Profesional de Fútbol", and the branding is similar to the official AFA one. The new Liga Argentina logo comes with the letters LPF for Liga Profesional de Fútbol.

San Lorenzo president Marcelo Tinellli has become the first leader of this new league, which will include the 24 teams from the current Superliga.

A new era is born in national soccer. If there were aspects that characterized the most popular sport in Argentina, it was the generation of exceptional soccer players who shone in the world and the intensity with which the supporters on this side of the world “live” this discipline. It is a unique expression and a hallmark. The dream and the aspiration to regain the place in the world elite is renewed. This is a change of era. This is a hinge in the history of the old and beloved Argentine soccer. In short: THIS IS PASSION.

Interestingly, as mentioned by someone on Twitter, the letters and the crest of the Argentine Liga Profesional de Fútbol logo are a bit similar to those of the Ecuador logo revealed some time ago.

Liga Argentina Sleeve Badge

What do you think of the new Liga Argentina logo? Share your thoughts in the comments below.