Adidas Is History: Rapid Wien Officially Announces Puma Kit Deal

Rapid Wien officially announced that they will wear Puma equipment from next season, confirming previous rumours. The new deal was closed in cooperation with retailer 11teamsports. We already reported about the imminent agreement back in October 2020.

No More Adidas After 20+ Years: Rapid Wien to Sign Puma Kit Deal - Another 11teamsports Sponsorship

Oct 20, 2020

Puma replaces Adidas after over 20 years beginning with the 2021-22 campaign. The deal will be handled by 11teamsports, a big online store for football equipment that also manages a lot of "smaller" deals for the biggest brands.

Rapid Wien Puma Kit Deal

The new SK Rapid Wien Puma kit deal will initially run for five years. The contract with Adidas will run out after this season. We expect the deal to be worth a seven-figure sum for the full contract length. Puma will supply gear for the senior teams as well as the club's youth teams.

SK Rapid's general manager Christoph Peschek: “The choice of supplier is an important decision for football clubs with such a clear identity and positioning as in the case of SK Rapid. After an extensive competition, with Puma and 11teamsports we have now found the best possible package from a strong and globally renowned sporting goods manufacturer and the largest online and team sports specialist in Europe. We look forward to at least five years of cooperation and innovative projects, great products for our fans and even more visibility throughout Austria ”.

Kai Kuhlmann, Senior Teamhead Sports Marketing Central Europe at Puma: “We are proud to work together as a premium partner with SK Rapid Wien from the coming season. With 11teamsports we will design all teams in the club successfully and professionally. It is our goal to help the club achieve further records with passion and expertise ”.

Dietmar Wieser, general manager of 11teamsports Austria: “SK Rapid is an extraordinary club. With its unique history, the Allianz Stadium and the incomparable supporters, it is a privilege for us to be able to equip SK Rapid together with Puma. We are already looking forward to the start of the 2021/22 season and are looking forward to contributing our know-how and breaking new ground in this constellation with Puma and SK Rapid. True to the motto: Together. Fight. Win."

Are you excited to see the upcoming Puma Rapid Wien kits? Let us know your thoughts in the comments down below.