Debuted: Wijnaldum Wore Blacked-Out Adidas X Speedflow.1 Against Ukraine
- Debut: Wijnaldum was the first player in EURO 2020 to wear the Adidas X Speedflow.1 in a match, scoring a goal in the process.
- Variety: While some players trained in FG (Firm Ground) versions, Wijnaldum chose the SG (Soft Ground) version for the match.
- Unveiling: With many players wearing the blacked-out X Speedflow, it is speculated that Adidas might officially unveil the range during the final of EURO 2020.
Update: Wijnaldum is the first player in EURO 2020 to wear the X.Speedflow.1 into a match. He opened the score during the Netherlands' 3-2 victory over Ukraine.
Wijnaldum Wore Adidas X.Speedflow.1 Against Ukraine
The midfielder chose to wear the SG version instead of the FG one like he did in training.
The upcoming X Speedflow.1 has been spotted being worn by many players during national teams' pre-EURO training.
ADIDAS X SPEEDFLOW.1 ON THE FEET OF BALE, MÜLLER, WIJNALDUM, CALVERT-LEWIN, ETC.
After João Félix was seen training with the X Speedflow+, more players have been captured wearing the laced .1 version. Müller and Wijnaldum were using the FG soleplates.
Meanwhile, Bale and Calvert-Lewin used the SG version on their training ground.
Two more Netherlands players, Wout Weghorst and an unidentified player, were also in the X Speedflow.1.
With more and more players wearing the blacked-out X Speedflow, it begs the question: Is Adidas going to officially unveil the range during EURO 2020?
Technically, the recently released limited edition "El Retorno" Speedflow can be considered the range's first colourway. However, Adidas has not officially announced the successor for the current X Ghosted line yet. It also just received the EURO colourway as well.
We think that the it is possible Adidas will reveal the X Speedflow at the final of EURO 2020. With so many fans tuning into the competition, especially its' final, it is hard to imagine Adidas will pass on the opportunity and make the announcement after all has finished.
When do you think the new X Speedflow range will be released? Tell us in the comment.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.