Norwich Announce Joma Kit Deal

As expected, Norwich have this morning announced a kit deal with Spanish brand Joma, who replace Erreà after their ten-year stay with the club.

The partnership was launched with an announcement video starring the likes of Darren Huckerby, Adam Drury, Jeremy Goss, Alice Piper and Jake Humphrey. This video also gave the club's supporters a first look at the Joma travelwear, which will be available to buy from July 5th.

No details about the length of the contract were confirmed, but we expect it to be long-term. Similarly, all that was revealed about financials is that it's a "record-breaking sponsorship deal" for Norwich.

The Joma Norwich 21-22 Premier League kits will be released over the "coming weeks". These kits will of course feature Norfolk car manufacturer Lotus as main sponsor.

Norwich City Announce Lotus Shirt Sponsor Deal For Premier League Return

Head of commercial operations, Sam Jeffery, said: “This is a partnership we’ve been working on for a very long time and we’re delighted to be starting this new agreement with Joma.

“When we took the decision to survey the market, we met every supplier with four key objectives we wanted to achieve: complete creative control of design, an outstanding commercial agreement in line with our self-financed model, a brand with a firm track record within football, and a partner who wanted to support the wider Norfolk community. We met every brand and Joma were by a long way the standout – we’re thrilled to be working with them.

“Fans can expect exciting kit designs and a wide range of community activations across the region, with support for fans, local teams and the Community Sports Foundation.”

General director of Joma Sport, Alberto Lopez, said: “The collaboration with a team such as Norwich City is very inspiring for us. We have already developed a strong working relationship in a short period of time, and I am convinced that, together, we will be even stronger.

“Joma is firmly committed to quality and design and now we will be fully focused on providing highest standards of service to Norwich City Football Club.”

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