Barcelona Announce Spotify Sponsorship - Match & Training Kits + Stadium Title Rights

FC Barcelona announced a groundbreaking sponsorship deal with Spotify earlier today, confirming the countless of reports that came out over the last couple of months.

The deal between FC Barcelona and Spotify is massive and includes not just the front of the shirt but also the training kits (front) as well as the "title rights" to the Camp Nou. It's a deal that will run for four years and is reported to be worth between €60 and 70 million per season.

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Interestingly, it's stated that Spotify and FCB would work to "create opportunities for the iconic shirt to become a space that can celebrate artists from across the world." This could hint at changing shirt sponsor brandings throughout the season rather than a basic Spotify wordmark.

As for the stadium, it will be rebranded as "Spotify Camp Nou" from 2022-23 in an agreement that appears to be independent of the match and training kit deals, as in it will cover a "long-term" period including the upcoming redevelopment as part of the Espai Barça project.

“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world,” said FC Barcelona president, Joan Laporta.

“We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase,” added Spotify Freemium Business Officer, Alex Norström.

Are you looking forward to what FC Barcelona and Spotify will come up with as part of their sponsorship.